Chapter 1: The Nature of the Market
(All about the various animals in the jungle they call the stock market, and what they all doą )

 

Article 1: Kissa market ka 
(You think there's little to differentiate the vegetable market from the stock market? Uh!
)

You have got richer with the knowledge that owning a share means owning a part of a company. You are aware now that investing in equities helps preserve and enhance the process of wealth generation. You have also learnt that investing in equities is not all only about quick and easy money. ?Khel Risky Hai?. We then discussed how it was possible to make the ?Khel? becomes less risky for you. We discussed how to tame that monster called Risk. You?ve learnt about the basic tools in an analyst?s armoury?PE, RONW, ROCE, Enterprise Value?

Welcome to the World of the Informed Investor. You are now armed with the knowledge of why equities are important and how to value them. It?s time we went into overdrive. You are now aware of how to value a stock, but while it all seemed like an intelligent science so far, very often the stock market seems like a mad place.

 

Is the stock market like the vegetable market?
Well, the answer is NO. In a vegetable market, there are several links in the chain. The farmer, who grows the vegetables, is the primary seller. But he cannot reach us, the primary consumers, directly. Between the farmer and us are several middlemen, each one with his own cut. The farmer has no idea of the price the consumers (that?s us) are willing to pay and we have no idea of the price at which the producer is willing to sell.

What about the market for soaps? Is it any different? To an extent, yes. HLL produces ?Lifebuoy?. But before the product reaches you, it passes through the vast network of wholesalers, dealers, stockists, and retailers. Each one pays a different price before passing it down the chain. However, in this case the producer does set a final price that you would pay. But you do not have the option to bypass the chain.

 

Stockmarket operates at the speed of light
The stock market is different. Everybody, starting from YOU to the research analyst, the company insider, the mutual fund, the FII and the trader/operator, participates in the same market . Small wonder that the market works at the speed of light. In the vegetable market, due to the presence of several intermediaries, price responds with a lag to information and events. For instance, if there is a sudden spurt in the demand for apples, prices will not shoot up immediately. The information will travel back to the farmer and if there is a shortage, prices will eventually spiral. In the stock market, price discovery is instantaneous. Information and events are known immediately given that all market participants congregate at one place or on one seamless network.

 

The stock exchange
The stock exchange is where all participants converge to determine the price of the product, that is, shares. Ownership of a share indicates ownership of a certain proportion in a company. Imagine a world without shares?it would be virtually impossible to create a business and then be able to realise value for it. Shares enable you to separate ownership from management and allow businesses to be traded in pieces without forcing the company/business itself to be broken down. To the outside observer and even to market participants, the stock market often seems to be a place where no logic works and only madness prevails. But as you continue along this voyage into the world of equities, we hope to convince you otherwise.

 

Only fundamentals work in the long term
At the end of the day, it is the fundamentals which determine the prices. Every investor must understand that the fundamental factors which market prices reflect are the sum total of perceptions of all the investors. A seminal work in this context is the ?Rational expectations theory?. Shares prices discount the future, and only the variability of the outcome drives prices. 

For instance, the market expects Tisco to announce a profit of Rs100cr. If the profit turns out to be Rs110cr, the market will react positively, driving up the stock price. The opposite would happen if the profit is Rs90cr. Nobody in this world knows what would happen tomorrow and, therefore, markets are perfect only to the extent of available facts and information. Markets can never be perfect with regard to their expectations of the future.

Many times, company insiders would have information about a particular event and their activity may make the stock price move towards a level it would have attained if the event was known in the market. This again is not knowledge of the future but knowledge of an event that has already happened. 

However, this information is restricted to only a few people and, from that point of view, it is a past event for the insiders and a future event for others (investors please note that insider trading is a culpable offence in India and other countries). Investors active in the stock market have to look at market-sensitive factors. It can significantly enhance your returns on investment if you carefully play these factors.

 

Isn?t it all just about money power?
The rules of demand and supply apply to the stock market just like in any other market. At the end of the day, the price of a stock moves up only if the demand from buyers is more than the supply. Therefore, in the short term market participants with huge money power can significantly impact the demand-supply equation and hence prices. Who are the market participants? Literally everybody?the institutions (FIIs, FIs, Mutual Funds, Banks, Corporates), retail investors (You and Me) and speculators & traders. So sure, sometimes it does appear that it is just those few mega speculators or FIIs who are the only ones driving prices. But the market is bigger than just one or 2 of the big boys. Consider: between September 1994 and October 1998 the supposedly big money FIIs pumped in US$6.1bn into the market, but it went nowhere. The reason: without fundamentals, the money power is worth nothing. And while your 100 shares of Cadbury might seem like nothing, think of millions of investors like yourself, all over the country, and that is quite some firepower.

 

What contributes to the mood swings
Each of them has a different risk profile, return expectation and time horizon for their investments. Very often, each of them also has different levels of information. So the investor who happens to be a shopkeeper may know ahead of most others that Cadbury?s new ?Perk? variant is taking the pants off the competition.The fact that the stock market is a congregation of people with such different characteristics often results in wild mood swings.

There is the retail investor who might be selling because he wants to raise money for his son?s marriage (these days that happens too, you know). But there is also the retail investor who is squirreling away his savings for the day when he retires and might not have a regular source of income. There is the FII who is buying because Asia is suddenly the hottest market in the world. And there could also be the FI who is buying to support the market under government instructions. Add to it the speculator who has a very short-term horizon?he knows that Badla rates this weekend are going to be high and therefore the market could head lower by the closing today. So, at any given moment, the market trend depends on which of the participants are in control.

 

Ignore the noise factor
 
What about events that receive a lot of attention?budgets, political uncertainty, duty hikes etc? Sure, they have an impact on the market. But what is their real impact on good businesses (read good companies)? At most times, it is too negligible to actually impact the long-term potential of a good business. But almost always, share prices will be super-sensitive to such factors. So learn to accept that the market is going to have its moods; but at the same time, learn to ignore them.

 

What makes this market unique
 
What makes the stock market so unique is that no matter who is selling or buying, there is always a person on the other side. In other words, when somebody is buying, at the same time somebody else is selling. That is logical, isn?t it? If everybody only always wanted to sell or only wanted to buy, then no trading would take place. Of course, trading does stop sometimes when artificial means like ?circuit filters? are forced by the exchange. It is the liquidity of this market and the two-way exchange process that makes it unique. Can you take the vegetables back to the market and sell them? Well, in this market you can do the equivalent.

We hope this has helped you to understand better the dynamics of the marketplace?who are the participants and how prices are determined.

 

Article 2: Speculation ain’t a four-letter word  
(You heard it right. In the stock market everyone has a role to play, even the speculator...)

Last time, we had mentioned that what makes the stock market unique is that no matter who is selling or buying, there is always a person on the other side. It is the much-maligned traders/speculators who impart this liquidity to the stock market. This week, we delve deeper into the role of a speculator/operator.

?The stock market is a dangerous place because of the existence of traders and speculators.? My mother used to tell me that the stock market is not the place for anybody?s hard earned savings. But after having invested in some good mutual funds a year back and seeing the returns, she now has a vastly improved opinion of the market.
But, mention trading and speculation and the thaw is instantly replaced by a chill. Images of the Big Bull, Nick Leeson, CRB, etc, etc, begin to loom large in her mind. Images of untold misery of thousands of small investors, caused by the actions of these speculators.
So, is all trading and speculation bad?
Or is mom missing the wood for the trees?

The truth is that in the stock market, everybody has a role to play, whether it be the small investor, the mutual fund, the FII or the much maligned operator/speculator.

Why speculators? Let us presume for a moment that the market is devoid of any traders and speculators. Then the market would be devoid of liquidity. In other words, it would be difficult to buy or sell stocks without significantly affecting the prices. Enter the speculator. He is willing to take more risks than your average investor; he is willing to buy stocks with a very short-time horizon?days, even hours perhaps. The speculator knows that daily price moves are as much a function of the daily sentiment as they are a function of the fundamentals of a company. And he looks to profit from them.

 

To understand this better, let?s peek into a typical day in the life of a speculator.
 
Bajaj Auto workers have gone on a strike and the price has fallen 8%. I bought Bajaj Auto just a week earlier and am starting to feel pretty sick. But the speculator?he begins to scent an opportunity.

 

Next morning: I?m heading for the exit?
 
The next day, the newspaper headlines scream out that Bajaj Auto?s EPS could fall 3% if this strike lasts more than 10 days. I can really feel a chill going down my spine. Oh my God! If this stock falls any further I would be sitting on a loss, I tell myself. But hey, I am a smart guy. So I?ll sell the stock today and wait for it to fall another 10-15% and then buy it back.

 

?while the speculator is moving in for the kill
 
Things are going according to plan. I place my order to sell at 10:00 a.m. sharp. The stock opens down 2%, but my broker has an order to sell at the market price and he promptly does so. Guess many other brokers had similar orders as well and soon the stock crumbles a further 8%. Now the speculator moves in for the kill. Fine, Bajaj Auto?s profits may drop 3% if this strike persists for more than 10 days. But the stock is down nearly 16% since the news came out. That may be justified if this strike last longer than 10 days. However, he feels the market has overreacted and starts to buy gradually at the lower circuit (the lowest price that the exchange permits the stock to fall on a day). In the process, he absorbs the selling pressure coming from some other friends of mine who called me in the morning and decided that my strategy was very wise indeed.

 

1.30 p.m.: The foreigner steps in?
 
It?s now 1:30 p.m. in Bombay; the stock is down only 7% and only some stray trades are taking place. A large foreign fund in London, which has been looking to buy Bajaj Auto for the last 6 months, senses an opportunity. This fund manager has a 5-year horizon when he buys a stock. As far as he is concerned, even if the strike were to persist for a month, the impact on the earnings of the company would be only a blip over the 5-year horizon he has in mind. He places his orders for a very, very large quantity of Bajaj.

 

?and the speculator?s eagle eye detects his presence
 
As his broker in Bombay starts buying, you can see some stirrings of life in the stock. It?s now up 2% from its low. Some more friends of mine think this is a heaven sent opportunity. When they had earlier reached me for advice, there were no buyers in the stock. Now there are buyers 2% above that price. Hallelujah! Promptly, they decide to follow me and place their sell orders too. Our speculator is watching the screen and he now senses that perhaps some other buyer in the stock has emerged. He offers a large-sized block on the screen (only a small portion of his total purchase, though). Immediately, somebody grabs it up. Now he is convinced that there is a buyer. He promptly buys back the small quantity he sold and then a little more. He senses the entry of a bigger fish.

 

Sometime later: more buyers in the ring
 
Shah and Sons is a venerable BSE broking house and has always been positive on Bajaj Auto ever since the stock traded in its late teens. It has a lot of clients who bought Bajaj Auto when it was in the late teens. Having become millionaires thanks to their investment in the stock, they have complete trust and faith in the ability of the company to make it through this strike. Shah & Sons recommends the stock yet again to its clients, who start to buy...

 

It?s 3.00 p.m.: the stock?s recovered?
 
The foreign fund is an unrelenting buyer and by 3:00 PM the stock is down only 1%, nearly 7% above its low for the day?which was when our speculator friend bought his stock.

 

?and ?short-sellers? are scurrying for ?cover?
 
Enter the short-sellers. They are the guys who sell stocks they don?t have because they think the stock is going to fall. And when it does, they will buy the stock back (the jargon is ?covering?). Some of them had sold the stock yesterday because they expected it to fall further. They were right. It did. Some have covered and booked their profits. But some have not. And now they want to do so too?might as well take home the meagre profit we are still making, they say to themselves. Some of my friends not only sold their existing holdings of Bajaj Auto but also went short (i.e., sold stock they did not possess) as they were very confident that the stock would drop further. As their brokers called them with the bad news that the stock had gained since they had short sold, they panicked and asked their brokers to buy back the stock they had sold short. For them, it is now only a question of reducing their losses on the short trade.

 

It?s closing time?and party time for the speculator
 
Now the action is really heating up. With just 15 minutes to go, the stock is now trading 1% above yesterday. Our speculator friend had made 9% in just a day. Meanwhile, some funds which have been sitting on the fence wondering when to make their purchases start feeling left out. They come rushing in to buy. Our speculator friend decides to cash in his chips. As these new funds and the shortsellers come charging in to buy, he starts to sell. For the next 15 minutes, the stock is extremely volatile, rising nearly 4% above yesterday?s close?the speculator sells all his stock.

 

Post script: not every day?s as good
 
It?s not always a happy ending like this for the speculator. Sometimes, he can be spotted drinking away his sorrows late into the night at Mahesh Lunch Home, in the vicinity of the BSE. But today he had a good day (calls for nothing but Geoffreys). He took a contrarian view (we would call it a common sense view) and profited from it. He provided an exit route for distressed sellers like me and provided supply to the few funds who came late to the party. In the process, he made a neat profit. But as I said earlier, sometimes he makes a loss as well.

So that then is the role of a speculator?he provides liquidity by buying when (nearly) everybody else wants to sell, and by selling when the opposite happens. In the process, he matches time horizons as well?my limited time horizon which made me decide to sell with the idea of buying back later, with that of our London-based FII who decided to buy with a 5-year view. He provided the liquidity. He did it because he knows that all the players in the market have different time horizons and expectations. He just helps bridge the gap.

After this, I hope you will all have something good to say about the speculator. Mom does!

(All characters and events in this write-up are fictitious. Any resemblance to real-life characters and/or events is purely coincidental.)

 

_________________________________________________________________________________

Chapter 2: Understanding Markets Better
(Badla is not the name of a Bachchan starrer. ItĘs nothing but a leverage mechanismą )

 

Article 1: Allaying the liquidity fears  
(Why you should welcome rolling settlement with open arms)

As an investor, you should welcome 'rolling settlement' with open arms. But then you would probably ask- 'What about liquidity'?

We parted here last time after raising the specter of a fall in liquidity post introduction of rolling settlement in the stock market.

Liquidity is popularly understood in the market as transaction volumes on a stock exchange. However, sometime later, we will understand the true meaning of 'liquidity' and its dimensions. For now, let us stick with the popular notion of liquidity while we take a look at the popular belief that rolling settlement leads to a drop in volumes on the stock exchanges.

 Since traders who take positions for five days in a normal five-day settlement market account for a good percentage of daily transaction volumes, a logical conclusion would be to assume that those volumes would disappear.

But then will the volumes drop at an aggregate level? Will there be no new form of participation, which will add to the volumes? Will new investors not enter the market now that it is a much safer place for them?


 

Stock markets and Mumbai roads!
A better way to understand this quandary would be to draw an analogy between the stock markets and roads of Mumbai!

Like stock markets help investors buy/sell stocks to create wealth for themselves, similarly roads help people to reach from one place to another.

 Travelling in Mumbai by road means spending many a frustrating moment stuck in a traffic jam. Now imagine a day when the autorickshaws and taxis are on strike! This has happened many a times... Here are some numbers to help you understand the situation a lot better. As per the 1991 statistics, there are some 55,000 taxis and 1,00,000 autorickshaws in Mumbai. Mumbai roads can carry a maximum of 2,50,000 vehicles at any given time.

Hence, a strike by the taxis or autorickshaws would mean 1,50,000 less vehicles on the road at any given time.

A typical question that can arise is will people face problems reaching wherever they need to in Mumbai? Similarly, a stock market participant would ponder as to what would happen to market volumes during a rolling settlement?

On the other hand, people who drive their own vehicles will be a happier lot. They would get to drive on emptier roads without watching out for the rickshawallahs flying in from any side onto their paths or for that matter the guzzling smoke of a cab in the front at a traffic signal.

 Of course, encouraged by lesser traffic on the roads, there are a lot more who would venture to get their vehicles out. The rest would take to the buses.

In such a scenario, normally, the number of bus services gets increased. Of course, we have not forgotten the trains that serve commuters very well. Many more might crowd the trains.

In short, life goes on and interestingly noise and air pollution reduces sharply! You will find very few Mumbaites who would complain of these days. May be, if the strike continues the city will find better alternatives.

But for people who have not seen a cabbie strike in Mumbai, this may seem like the end of the world or should we say end of the road
J

Hmm! Rolling settlement could keep the autos and cabs away from the stock market. But pollution levels would drop sharply making life a lot better for the investors. In fact, many people (read small investors) would not feel threatened to ride cycles!


 

Markets always adapt to change
Before we make a case for how this would result in better forms of liquidity in the market, it probably makes a case to check what happened in some other stock market when they switched from a five-day normal settlement to a rolling settlement.

 It is interesting to note that rolling settlement has been embraced by most developed stock markets in the world. So, we need not look far away for a good example.

London Stock Exchange had a settlement system very similar to ours (or should we say we borrowed it from them). They shifted to a rolling settlement system in July 1996. Check what happened to the volumes of the market.

 

Year

Shares Traded
(m)

Value
(m)

1991

155412

360460

1992

181940

433858

1993

215456

563967

1994

221832

606002

1995

230318

646332

1996

239618

741619

1997

280254

1012535

1998

259370

1037137

1999

335459

1410590


The growth rate in exchange volumes dropped for a year only to pick up from the next year as though nothing had changed. That talks volumes about the stock market's ability to adjust to changes faster. In fact, in 1994, when BSE shifted from a ring-based trading to on line trading there were big concerns that the stock market would lose its efficacy.

Jobbers who provided liquidity to the system would not exist on-line et al. A good six years later, we have not only witnessed the participants adapt themselves but also volumes rise manifold.

In fact, the lack of a properly functioning depository made it difficult for us to have 'rolling settlements' in the past. Imagine a trader in Assam receiving physical shares from his broker in BSE, which he wishes to sell the next day.

But today, the market is a lot different with online trading in place, most stocks in the dematerialised category and electronic fund transfer soon becoming the order of the day.

 Hence, with the introduction of rolling settlement, our stock market minus the five-day normal settlement that exists today will serve its true purpose. The true purpose of being an actual 'cash' or 'spot' market, as they are popularly known where investors allocate capital to businesses based on their performance only rather than taking punts on the market direction.

On the other hand, the derivatives market will help genuine investors manage their risks. Hence, risk allocation happens in such markets.

This division makes investing in stocks a lot safer. Of course, a healthy arbitrage between the two markets will provide for increased volumes in both the spot and derivatives markets.

On a later stage, we shall understand these aspects of the markets a lot better. We shall understand the basis for the existence of the spot market and the derivatives market a lot better. In the process, we will also understand the various dimensions of market liquidity.

 

Article 2: Rolling settlement demystified  
(Why an investor should not be afraid of this in the stock market? )


 


 
 
"Rolling settlement" has acquired the same notoriety as "devva" (devil in English) that is used by parents (from the southern part of the country) to scare kids who give them a difficult time.

Rolling settlement, as a glossary would define it, stands for a settlement mechanism in a stock exchange where outstanding transactions at the end of every trading day result in delivery of shares and receipt of cash.

Whereas in the normal settlement system, the outstanding transactions at the end of seven days (inclusive of a two-day weekend holiday) result in delivery of shares and payment of cash. Hence, the current system is like a five-day futures market.

Suppose a trader wants to buy a stock on Monday--the first day of a new BSE settlement--with the intention of selling it on Thursday of the same week. In the current system, the trader needs to just pay up the margin. On Thursday, when the position is squared off, the trader would take home the profit or pay up for the loss.

However, in a rolling settlement, the trader will have to make the complete payment for the outstanding long position on Monday. On Thursday, squaring up the position is a separate transaction altogether where the trader would deliver the shares he purchased on Monday.

 Hence, in the current system, traders who hope to profit from a price rise or decline in the five-day period play a very active role in the market. Thereby making the current spot market more of a five-day futures market. On the other hand, under the rolling settlement, the role of these traders who treat the spot market as a five-day futures market is marginalised as each of their transactions necessarily results in delivery of shares and a receipt of payments.

Why are rolling settlements useful?

From an investor's perspective, rolling settlement reduces delays. Shares sold on, say, Monday result in money being received on the next Monday. As the system becomes more efficient in the future, we will even see shares sold on Monday resulting in funds paid out on the next day. Hence, shares will become more liquid as they can be converted into cash in a jiffy.

 Rolling settlement also has another good economic outcome. Since it prevents traders from taking positions akin to the usual 5-day futures market style, this reduces the tendency for price trends to get exaggerated.

Hence, investors not only get a better price but also can act at their leisure. Economics textbooks would classify this as 'price discovery'.

Just try to remember the various occasions in the past when after painstaking research you had spotted a right stock that traded at Rs105 and you expected it to go to Rs150 in three months because of a certain division doing well. But then you wanted to buy this stock at Rs100.

However, on Monday you woke up to read your financial newspaper that had this news on its front page. You decided to buy it between 105 and 110. The stock opened at 110 and reached 115 by the end of the day. Remember there are a whole host of traders who spot an opportunity to make a quick buck within the five days settlement cycle (aka futures market). You were forced to buy it at 120 on Tuesday. Three days later when the settlement was about to end you noticed the stock trade at 108
L

Know why this happened? For every one investor like you there was more than one trader hoping to make a quick buck. In the process, not all of those traders make money but they end up making your purchase price very dear.

Hence as an investor in the market, you should welcome 'rolling settlement' with open arms. But then you would probably ask- 'What about liquidity'?

 Though these traders profit at the expense of investors in general, there is a school of thought that believes that the profits investor's part with is marginal considering the critical liquidity that these players provide to the market.

Here lies the strongest argument against the rolling settlement system--the lack of liquidity. Next time, let us take a hard look at this 'liquidity problem' that hangs like the Sword of Damocles over the implementation of a rolling settlement.

 

Article 3: Ups and downs of leveraging  
(What do you think Archimedes has to do with finance? The Greek philosopher had realised the pow... )


 


 
"...panic unwinding of margin trading positions led to the 1987 crash on Wall Street..."

"...excess leveraging has led to the creation of a bubble in the market...."

"...SEBI imposes higher volatility margins..."


 

 

What is leveraging? What is margin trading? How do these exaggerate market movements?
"Give me a place to stand on, and I can move the earth"? Archimedes, the great Greek philosopher, was confident of achieving this because he had realised the power of 'leverage' - the action of a lever. A lever is a simple mechanical device that rests on a pivot and helps lift a heavy load with minimum effort.


 

 

What is the connection with finance?
During our session on capital structuring, we learnt how companies borrow capital (debt) to enhance return on equity. The expectation of companies is that they would be able to get more returns than their cost of debt, and hence improve the return on equity.


 

 

How does leveraging work in the securities markets?
Just like companies, security market participants believe that if they can earn higher returns than their cost of borrowing, they will be able to boost their returns on capital. Hence, leveraging in the securities market refers to money borrowed to cover part of the cost of purchase of a security. And in our context, security stands for stocks.


 

 

Did you say part of the cost?
Yes. Remember that companies start with equity capital for their business before borrowing to leverage that equity capital. Similarly, stock market participants have to bear part of the cost that covers their commitment. In stock market language, the upfront money that the participants pay is called 'margin'. The balance is borrowed at a certain cost.


 

 

How does it help?
Let us take a simple example. Assume you figured out that Infosys would go up by 15% next week. You have Rs1,10,000 at your disposal. If the closing price of Infosys is Rs11,000, you will be able to buy 10 shares. In case the stock does move up by 15%, you will end up with stock worth Rs1,26,500 (Table 1: Case A).

Now, imagine if somebody offered to finance your purchase on the condition that you pay up 20% of the value as margin and pay him a borrowing cost of 0.25% per week. Taking Rs1,10,000 as your 20% contribution, the lender would be ready to fund you to the tune of Rs4,40,000.

Then, you could actually take a position in the stock worth Rs5,50,000. In other words, you could buy 50 shares of Infosys. Now assume that the stock gained 15%. You sell your shares for Rs6,32,500. After you repay Rs4,40,000, the borrowed money, and the interest of Rs1,100, you would be left with Rs1,91,400. Adjust it for the capital that you placed as margin money. Lo! Behold! You have a profit of Rs81,400 or a return of 74% in one week! Look at what leveraging can do for you. (Table 1: Case B).


 

 

15% Price Rise

15% Price Fall
  Case A Case B Case A Case B
Capital 110000 110000 110000 110000
Borrowing 0 440000 0 440000
Infosys
Purchase Value 110000 550000 110000 550000
Realised Value 126500 632500 93500 467500
Cost of Borrowing 0 1100 0 1100
Profit 16500 81400 -16500 -83600
RoI (%) 15.0 74.0 -15.0 -76.0

 

What if the stock falls?
A good question indeed. Let us rework the profits in the event the price falls by 15% instead of going up 15% in the period under review. The 50 shares of Infosys will be worth Rs4,67,500. After repaying Rs4,41,100 to the lender, you would be left with Rs26,500. In other words, a loss of Rs83,500 or minus 76% in one week! It can almost wipe your entire capital. If you had not leveraged, you would have lost only 15%. (Table 1)


 

 

So, how does the lender protect himself?
The lender runs a big risk of the borrower defaulting. Hence, he normally increases the 'margin' requirement to compensate for the decline in market prices in order to protect his capital.


 

A double-edged sword
Leveraging is a double-edged sword. You can expect phenomenal returns despite taking on a fixed cost if your instinct is right and the market plays itself out according to your expectations. But if it does not, the results could be catastrophic.

In the next part, we will relate leveraging and margin trading to the carryforward system that is prevalent on the Bombay Stock Exchange (BSE) - the badla system. We will discover how the carryforward system handles 'marked to market' margins. We will then try to understand how leveraging impacts our market. We will also try to cover how leveraging creates market bubbles, and how traders who stay leveraged lose out in the long run.


 

 

Article 4: Talking badla with a vengeance  
(Badla is a mechanism to offset outstanding transactions at the end of settlement. How does it w...
)

A local brokerage house, round the corner. A big client calls up and orders the dealer to buy 20,000 shares of ITC and instructs him to keep it in ?Badla? (?)

A leading stock operator with a big position in one scrip is busy ramping the price on Friday to ?chchapo? a good ?Hawala? rate for his ?Badla? (??)

The head of treasury of a finance company has put up a proposal to the CEO to get a clearance to place his short-term fund surplus in ?Badla? (???)

A smart trader, noticing that ?Badla? rates have increased in the last two weeks while the market has gone nowhere, decides to sell his long positions and put his money in ?Badla??(????)

A leading pink newspaper?s bold headlines read: ...The ?Badla? positions are huge and the market is likely to fall... (?????)

The Taj Conference room is hosting a symposium on equity futures. A doyen of Indian equity markets is speaking on ?Badla vs Futures? (??????)

?Badla?...a five-letter word that means six different things to six different people. And we all thought it was what Big B did to the villains who killed his parents in ?Coolie?! We checked with an expert on the subject...


 
Settlement mechanism
The existing settlement mechanism on the BSE is a fixed 5-day settlement period that begins on Monday and ends on Friday. The trades for these five days are aggregated and the net positions at the end of the session are settled. The participants for any session can be classified into three categories:
 
  • the investors, who buy stocks clearly with the intention of picking up delivery of shares by paying for their purchase;
     
  • the traders, who use the session as a 5-day futures market and square off transactions within the settlement; and,
     
  • the traders who desire to pick up delivery but are not capable of funding the transaction.

 

Capital unrestrained
What does a trader who does not have the money do to fund his transactions? Simple answer?borrow. But how? Borrowing is not simple as the individual?s credit rating will have to be assessed. Some people will have access to cheaper money because of some clout, whereas the rest will get it at exorbitant rates. But the lenders are likely to insist on a fixed tenure for the loan and steep penal rates for pre-payment. The trader (borrower) runs the risk of borrowing for a fixed term to fund equities that are very volatile (we all know the 2-days? upper circuit and 3-days? down circuit routine very well, don?t we?).


 

 

Enter the leveler
The ?Badla session? is a mechanism that is set up exclusively to offset outstanding transactions at the end of the settlement. It ensures that the borrowing rates (?Badla?) are market-determined and, hence, fair to all the participants. The exchange stands between the lender and the borrower, thereby mitigating the individual credit risk.

The ?badla session? in its original form was envisaged as a borrowing mechanism at a rate determined by the market. This happens in a situation when the cash starved traders outnumber traders who do not possess the stock they have sold in terms of value (net long position). However, sometimes the ?badla? session also functions as a ?stock lending? mechanism. This event occurs when the traders who do not have the stock outnumber the cash-starved traders (net short position). The lacunae in the system is that it functions at the aggregate level. As a result, a person might have short sold a stock but since the market position is net long, he will be paid ?badla? while carrying forward his short position. However, whenever the market position is net short sold, short sellers end up paying while the net long position holders make merry. The charge paid by short sellers is called ?Undha Badla?...

(It was a mistake to have asked an expert about this subject. Half the stuff went over our heads. Let us check with a dealer...their explanations are far more lucid and practical)


 

 

Traders in need
Let us assume that Harshad buys 10,000 shares of ITC @ Rs950 per share. After all the innumerable trades during the week, he is still left with this position. Harshad Bhai does not have money but desires to carry forward his transaction as he knows (!) that the company will announce a bonus next week and the stock will fly. Therefore, he instructs his broker??Borrowmore??to put it in the ?Badla session?.


 

 

The provider
Munshiji is a rich merchant with a lot of surplus funds as he pays his suppliers 15 days after his customers pay him! He detests trading or investing in equities as he believes that traders like Harshad Bhai have reduced it to a gambling den. He dreads losing his (?) capital, but the lucrative yields in Badla are too attractive to ignore. He instructs his broker??Avenger??to put his funds in badla.


 

 

Meeting ground
Friday?s close of ITC was Rs1001, so the Hawala rate for Saturday?s badla session has been rounded off to Rs1000. Borrowmore puts Harshad Bhai?s quote as 10,000 shares to offer @ Rs5 per share (the badla charge) along with the many other quotes for his other clients. At the same time, Avenger is scanning the screen looking for a good deal for Munshiji. He spots the Rs5 quote and hits it, without knowing that it is Harshad Bhai?s quote...had he known, he would have countered the quote at Rs6 per share! He doesn?t care as he is not lending to Harshad Bhai directly but to the exchange, which acts as a counter-party for each transaction.

 

Satisfaction guaranteed
As a result of this trade, Harshad Bhai has been able to offset his transaction for this settlement at Rs1000 per share (the Hawala rate) while opening a new buy position starting Monday @ Rs1005 per share. In the process, he has paid Rs5 per share (the difference) but has ensured that he still benefited by ramping the price on Friday to 1,000 so as to improve his cash flow at least for the settlement (remember, his price was Rs950, so he still takes in Rs50 for the settlement! Next settlement, he may have to cough up but then tomorrow is another day! Ha! Ha!). Munshiji is also all smiles as he pockets the Rs5 per share for helping to shift positions for one settlement, one week?an yield of 0.5% per week or 26% annualised. For a similar risk profile, he would have got 0.2% per week or 11% annualised! He has reason to feel happy.

(Bahut hogaya! Next time we will find out more about how those analysts and traders use these badla positions and badla rates to figure out short-term market trends. Then of course, there is a whole new gamut of issues?economic functions of badla, regulatory issues (taming greed) and Badla vs Futures!! We thought it was a simple thing, but it is a book in itself! More of all this soon. Let us digest all this lest we suffer a bout of indigestion!)
 

 

Article 5: Aur bhi badla- The plot thickens 
(Get to know how 'Badla' really works in the market...
)

Last time, we had discovered that the ?badla? session on weekends is not a boxing match between the bulls and bears in the old unused ring of BSE?s famed rotunda, where each tries to take revenge. Instead, we figured out that ?badla? is a system that allows traders and speculators alike to transfer positions from one settlement to the other by offering a market determined borrowing mechanism.

We also discovered, by looking at the activities of Harshad Bhai and Munshiji, how the system helps speculators like Harshad Bhai to leverage positions while money lenders like Munshiji get fantastic returns. The interesting fallout of this system is that short sellers get to carry forward their positions too and can earn badla for doing that! We had left an unfinished agenda of learning more about how traders use badla positions and badla rates to figure out market trends and also touch upon issues like ?Badla vs Futures?, regulations and economic functions of badla. We are back to address the unfinished agenda!


 

A pink paper?s market commentary: ?Market fell as badla rates hit 35%...
So what, you ask? Why should it fall? We decided to check with a keen market observer, Mr. Shah. He has been around ever since trading began on Dalal Street!

Mr. Shah: As you would all know, the market is the sangam of a varied set of traders and investors with different views and investment horizons. The market is also an interplay between fundamentals (or the valuations of businesses against visible earnings stream) and sentiment (that factors in future expectations). Let us try to understand how badla captures useful information that can help predict market trends through the activities of my own two sons! Ketan, my eldest son, is a smart trader who has seen me learn the hard way and has gained better insights. Amit, my younger son, is more impressionable and has taken to trading recently, relying on others for tips.


 

 

Ketan Bhai smells a bull market...
During the third week of April 1999, Ketan Bhai suddenly became very bullish. The big brokerage houses were talking of 5000 Sensex level by March 2000. The FIIs were pouring in money. The government had fallen but everybody expected BJP to come back. There were reports of the economy recovering. Ketan Bhai?s eyes turned big with the desire to make lots of money and retire! However, he had just a few crores at his disposal that constrained his ability to take big bets. Ketan was very convinced about his call and desired to leverage his wealth to the hilt. The ?Badla System? gave him an opportunity to do it too. "Why not," he said!


 

 

Badla to the rescue
Ketan Bhai was a smart trader who did his homework regularly. After all, there are no gains without pains. He pulled out the latest newspaper and scanned the pages to look at the badla positions. He heaved a sigh of relief, comfortable with the fact that the badla positions had dropped to Rs1017cr while the badla rates hovered around 16%. Ketan Bhai did some back-of-the-envelope calculations. A Sensex of 5000 by March worked out to a 40% return (Sensex then was around 3500). With average badla rates always working out to below 30% for a year, Ketan Bhai stood to pocket the 10% spread on one fifth his exposure (remember, traders need to put in margin money compulsorily plus other ad hoc margin requirements) - a 50% return for the year!! Ketan Bhai?s eyes popped out. He rushed straightaway to his broker and bought Grasim, Infosys and M&M.

Amit, on the other hand, believed that this euphoria was short-lived. He felt that FII money was all hot money that would leave in no time. He felt that the sentiment was bad, otherwise everybody would have taken big positions on badla. So, he stayed away.


 

 

Market & badla move in tandem
Two weeks went by and there was no let-up in FII buying. The market soared past 3800 in just over a week?s time. The smarter traders jumped in headlong, lest they lose out on the rally. Our friend, Amit, on the other hand was utterly confused. Though he thought that it was set to reverse, everyone around him was shouting ?Teji? ?Teji? and jumping in. Ketan Bhai, on the other hand, was very happy with his performance and closely monitoring the badla rates and positions. The market got past 4000 in this frenzy. Amit could wait no longer. He called up his broker and asked him to buy Rs50lac worth of stocks in carry forward position (positions that are carried forward from one settlement to another through the badla system).


 

 

 

Market gains too much of fat
The second week of July, the index closed at 4639 levels. The badla positions (the fat of the market) had increased to Rs1346cr. The broker called up Ketan Bhai and informed him that the badla rates had shot up to 22%. Ketan Bhai raised his eyebrows on hearing the rate and reworked his calculation. The market had risen too fast for comfort. From these levels, the market had almost reached his 5000 target by year-end, an upside of just 9% whereas if he opted to be the financier, he could pocket 22%! Ketan Bhai also figured out that with the market having risen so much and badla positions increasing now, it would need Herculean amount of buying or some very positive triggers like a landslide political victory, record monsoons and fantastic results from corporates! Too much of hope! Ketan Bhai resolved to sell all his stocks on Monday. Amit, on the other hand, was quite enthused by the index closing and big badla positions. He decided to buy more on Monday and carry the positions forward! Next week, the market opened with a bang as everybody rushed in. Ketan Bhai sold happily and left instructions with his broker to put his money in badla, i.e., act as a financier. Amit stretched to his limits and bought more stocks. Ketan Bhai flew to Goa that weekend to celebrate.

 

The plump market collapses
The subsequent week, the market opened higher. But with everybody having built positions with a short-term horizon and FII buying reducing, the market lacked momentum. To add to the woes, the local institutions started selling. That week, the market closed lower. Amit started twiddling his fingers before the badla session. The badla rates shot up to 24% while positions had also increased to Rs1538cr. Ketan Bhai had a big smile on his face after he heard about the badla rates from his broker. Amit started losing big time as the market began falling sharply subsequently, with FIIs also pressing for sales. He had paid a higher badla rate that added to his cost while the market had come off 10% in absolute terms. Most traders like Amit rushed to square off transactions in a hurry, sending the market to 4488 levels. Meanwhile, Ketan was comfortable with a 5500 Sensex level (The same brokerage house was after all talking of 6000 now!). Suddenly, the upside looked better for Ketan Bhai (25% assuming a Sensex level of 5500 by year-end!). Ketan Bhai called up his broker to ask him to buy stocks and keep it as a carry forward position. The cycle continues...

Mr. Shah: Badla offers an outlet for traders like Ketan Bhai and Amit to trade. It provides scarce capital to traders willing to take the equity risks. Thereby, it ensures better volumes and higher liquidity in the market. However, badla can be a double-edged sword, as it can create a bubble in the market that gets crushed. In other words, over-leveraging will lead the market to run ahead of expectations, scaring long-term capital away from the market by skewing the risk-reward ratio. In the process, markets can be fairly volatile. The unfortunate situation with our market is that capital allocation and risk allocation happen together, as there is no futures market! Ideally, cash markets should only serve the purpose of capital allocation, while the futures market facilitates risk allocation through hedging and speculation! Our market is like the Ganga - the holy water is used for all kinds of unhygienic activities!!

Mr. Shah?s making sense but he is being very abstruse (abstract!). Let us handle this topic next time.Soon, the chapter on badla will stand closed. Till then, happy badla!!

 

Article 6: Make money out of thin air  
(Arbitrage. That's the other name for a free lunch. A lunch that is cooked up by exploiting pric...
)

A series of statistics carried in the pink dailies scream: "Arbitrage Opportunities".

A friend of yours working as a dealer in an FII brokerage house is difficult to catch hold of as he is busy doing GDR arbitrage.

A big hedge fund that your neighbour works for arbitrages S&P 500 futures and the S&P Index.

"Arbitrage! Arbitrage!!Arbitrage!!!" Ever wondered what this arbitrage is all about?

 

Why not try and learn it from the streets for a change
Mr. Arb King is a smart smalltime vegetable trader operating in the Juhu (a posh suburban area in Western Mumbai) vegetable market. He is always on the look out for opportunities to buy cheap vegetables from one place and sell them at a higher price in the Juhu market for a good profit. One day, as he was passing through the vegetable market in Santa Cruz (West) (a neighbouring suburb), he heard a vendor cry: "Tomato lelo, bus chhe rupaiya kilo".

Mr. Arb King, who was on his way to his uncle's, stood stupefied as he heard the vendor's cry. They must be out of their minds to sell tomatoes at Rs6 a kilo when I sell the same stuff for Rs9 a kilo just a few kilometers away, he thought. He checked around and discovered that almost all vegetables sold cheaper here, but tomatoes were the cheapest. Maybe people here ate fewer tomatoes than did the rich people in Juhu. Anyway, who cared! Our Mr. King was a trader at heart and he instinctively smelt a profit.

He had a bright idea. Why not buy from Santa Cruz and sell at Juhu. Purchase, say, around 30kg of the stuff at Rs6 a kilo from Santa Cruz and sell the same at Rs9 a kilo in Juhu, where the rich men seemed to have a soft spot for this particular vegetable. It would cost him Rs180 (assuming he would not bargain for a better price, which he would anyway), and he could make a neat profit by selling at Rs9 per kg (Rs270 per 30kg!) in the Juhu market.


 

 

So, what did Mr. Arb King capitalise on?
Mr. Arb King was not well read but he had enough common sense to figure out that tomatoes at two places not far apart cannot trade at a big price difference.

Your economics textbooks will also tell you that any two similar goods with the same utility function (i.e. the same level of customer satisfaction) should quote at the same price.

What about cost incurred in transporting the tomatoes?

Of course, Mr. Arb King needed to factor in the transport costs between Santa Cruz and Juhu. A cab trip was enough to transport his 30kg of tomatoes.

The cab trip meant an additional cost of Rs30. Mr. Arab King started reworking his margins. It all worked out to a neat profit of Rs60 per 30kg of tomatoes sold! All for just an hour's work! Mr. King's trading instincts were aroused and he set about making a quick buck.


 

 

What happens if the price difference is actually higher?
Smart traders like Mr. Arb King will notice that there is a profit to be made. Hence, they will buy from the place where the item trades cheaper, to sell it where it commands a higher price, and make a cool profit from the transaction.

Better still, if they can negotiate in such a way that they can execute both ends of the transaction at the same time, then, the business becomes absolutely risk-free. Because under the circumstances, they would not need to worry about any price changes that may happen while they are moving from the lower price point to the higher price point. Literally a free lunch.

Economics text books will call the above set of actions "arbitrage" - an attempt to profit by exploiting price differences of identical or similar goods, in different markets or in different forms. Ideally, arbitrage is a pair of opposite transactions that take place simultaneously and generate profit with zero risk. People like Mr. Arb King will be branded as "Arbitrageurs"

Coming back to our Mr. Arb King. Though a profit of Rs60 per 30kg of tomatoes does appear to be a small amount, imagine if he were to earn such profits every day for a whole year! Do the sums and you will figure out that he would make more than Rs20,000 from nothing! Yes, money from nothing!


 

 

Give me a break! Can these profits last for long?
You have a point. Let us see what happened at the Juhu and Santa Cruz markets once Mr. King started exploiting the arbitrage opportunity.

Mr. Arb King's frantic selling of tomatoes in the Juhu market without much sweat on his brow did not go unnoticed. One of the other traders, Mr. Jealous Guy, caught up with our King's activities.

He decided to start the very next day to make his share of profits. No sooner decided than done! He got 20kg of tomatoes from Santa Cruz. In order to wean away Mr. Arb King's customers, Mr. Jealous Guy dropped his price to Rs8.5 per kg. This competition went on for a week, bringing down the price of tomatoes in Juhu to Rs8 per kg.

Meanwhile, a vendor in Santa Cruz, sensing the rise in demand for tomatoes, with both Mr. Arb King and Mr. Jealous Guy becoming regular buyers, hiked his price to Rs6.5 per kg. This hit Mr. Arb King's business hard and he saw his profits dwindle from Rs2 per kg to 50 paise per kg. Soon Mr. Arb King walked away in search of greener pastures.

In the meantime, Mr. Me Too got into the act too. In his exuberance, he started selling at Rs7.5 per kg. What are the profits up for grabs now?

The price of tomato in Santa Cruz was Rs6.5 per kg, making the 30 kg of tomato more expensive at Rs195. The transportation cost stayed the same at Rs30. But at a selling price of Rs7.5 per kg, the realization was just Rs225. So sad! No more profits.

At the end of it all, the residents of Juhu got tomatoes at a cheaper price while the vendors in Santa Cruz got a better price for their tomatoes. And the arbitrageurs like Mr. Arb King and Mr. Jealous Guy made hefty profits from their arbitrage, which, in turn, made the market more efficient or a fairer place, where nobody got anything cheaper than anybody else.

Like tomatoes, financial instruments like shares, bonds, futures, et al, can also be arbitraged. In fact, it is easier in case of financial instruments as they are very clearly defined. After all, a share of Reliance is the same whether it is listed on the BSE or the NSE or as a GDR in Luxembourg, as it represents the same percentage of ownership in exactly the same business.

 

Article 7: The making of 'Booms' and 'Busts'  
(Can the market as a whole keep borrowing and investing to take the Sensex up endlessly? Sadly n...)

We have come a long way in understanding how leveraging works in the stock market. We have learnt how leverage is a great ally when used well (remember our double-edged sword?).

In our 'Talking 'Badla' with a vengeance' , we discovered how traders like Harshad Bhai get to borrow funds at rates determined by the market while lenders like Munshiji fund their positions. Our stock market has a great mechanism called 'badla', which allows traders to carry forward their positions across settlements.

We have also gone a step ahead to learn how higher badla positions and badla rates pull the market down.


Now, lets get down to more basic questions. Can the market as a whole keep borrowing and investing to take the Sensex up endlessly? How does the market work? How do bubbles get created in it? How does the party end? What happens to traders who are heavily leveraged?


 

Oh! A lot of questions indeed.
Let us answer all these questions by simulating a market. Academicians will call this a 'thought experiment'.

We have three people to help us out - Mr. Operator, Mr. Small Fry and Mr. Sucker.

Mr. Operator is a seasoned stock trader who has access to information and has a nose for good stories that can generate interest in the market. He picks his stock early, takes big positions in the stock, whips up sentiment in the stock, and actively trades in the stock. He takes all these big chances because he is in it for big money.

Mr. Small Fry is also a stock market veteran. However, he is a little unsure of his abilities to take big bets. He keeps track of price movements in the market. He spots any high level of activity in a stock very early and jumps in. He also keeps an eye on Mr. Operator's actions and tries to follow him. Mr. Operator is aware of Mr. Small Fry piggy- backing on him, and always tries to shake him off his back. Anyway, that is a different story altogether.

Mr. Sucker, on the other hand, has a love-hate relationship with the market. He cannot resist watching stock prices going up and others making money. He is eager to get a piece of the action. However, he normally arrives just when the 'money making' part is about to get over. He then starts hating the market for losing money on his trading positions. Yet, tomorrow is always another day for him.


 

Let's get started on the experiment...
In May 1999, there was a lot of hype in the market over pharma stocks. Indian companies were discovering molecules. MNC pharma companies were doling out big payments for these molecules...

During those exuberant times, our friend, Mr. Operator was travelling business class to New Delhi. The passenger next to him was Mr. C.E. Om Prakash, head of a pharma company, Example Drugs Ltd. (Neuters Code: EgDg). During the course of their conversation, Mr. Operator got to know that Mr. Om's company had just discovered a new drug.


 

June 7th 1999 (Monday): Neuters: EgDg 100
Mr. Operator has done some homework. He is very excited about Example Drugs Ltd. He asks his dealers to buy every share available. The stock is quoting at Rs100. He has Rs10lac of capital. There is carry forward facility available for Example Drugs Ltd. and our friend builds up a position worth Rs66.67lac (at 15% margin, the Rs10lac capital can be leveraged). The stock closes for the week at Rs135 (eventually the hawala rate for 'badla'.)


 

 

Table 1

Mr. Operator

                    His Capital         1000000

1999 Eg. Ltd. Mkt. Pr. Org. Cap.

Org. Expsoure

P & L

Add. Exp. Add. Exp. Total Exp. Net Cash Flow
      Marked to Mkt. (Hawala Diff.)   (Marked to Mkt)    
7Jun 100 1000000 6666667     0 6666667 -1000000
12Jun 135 1000000 9000000 2333333   0 9000000 1333333
14Jun 140 1000000 9333333   2333333 15555556 24888889 -1000000
19Jun 165 1000000 11000000 4444444   15555556 24888889 3444444
21Jun 171 1000000 14000000   4444444 29629630 41029630 -1000000
26Jun 180 1000000 12000000 2159454   29629630 41629630 1159454
28Jun 185 1000000 12333333   2159454 14396361 26729695 -1000000
3Jul 155 1000000 10333333 -4334545   0 10333333 -5334545


 

His position is worth Rs90lac now (Refer Table 1). As we had seen in our 'badla' sessions, the higher hawala rate means that Mr. Operator will realize a fresh cash flow of Rs23.33lac (the profit on his position). Of course, the learned ones among you will note that he will have to pay 'badla' charges. However, in order to simplify our learning, we are assuming that the 'badla rates' are zero. After all, our objective is to understand how it all works and not to figure out the amount of money that our friend makes.


 

June 14th 1999 (Monday): Neuters: EgDg 140
Mr. Operator has had a great weekend. He is back with renewed energy. He decides to use his improved cash flow of Rs23.33lac to build a fresh position worth Rs155.55lac (remember the hawala difference that he pocketed? We suggest you read our previous 'Badla' write-ups to understand how it works).

Meanwhile, our friend, Mr. Small Fry has spotted the sharp rise in the share price of Example Drugs Ltd. (EgDg). He, too, has done his homework. As he walks into his office, one of his dealers tells him how he had overheard Mr. Operator's dealer recommend EgDg to another person. Mr. Small Fry rushes to the dealing room to build a position worth Rs6.67lac (He has a capital of Rs1lac to spare for this).

The stock closes for the week at Rs165. There are reports that this stock has also been bought by some mutual funds. In any case, both our friends are happy. The higher closing for the week has ensured that both of them have inflows again due to the higher hawala difference. Mr. Operator has got inflows of Rs44.44lac (Refer Table 1)! Mr. Small Fry, on the other hand, has got an inflow of Rs1.19lac. (Refer table 2)


 

Table 2

Mr. Small Fry

                    His Capital         100000

1999 Eg. Ltd. Mkt. Pr. Org. Cap.

Org. Expsoure

P & L

Add. Exp. Add Exp. Total Exp. Net Cash Flow
      Marked to Mkt. (Hawala Diff.)   (Marked to Mkt)    
14Jun 140 100000 666667     0 666667 -100000
19Jun 165 100000 666667 119048   0 666667 19048
21Jun 171 100000 666667   119048 793651 1460317 -100000
26Jun 180 100000 666667 76859   793651 1460317 -23141
28Jun 185 100000 666667   76859 512392 1179059 -100000
3Jul 155 100000 666667 -191199   0 666667 -291199


 

June 21st 1999 (Monday): Neuters: EgDg 171
Inspired by the jump in his company's share price, Mr. C.E. Om has called a press conference to announce that his company is unveiling a new molecule.

Mr. Operator is even more excited about the prospects of this stock. He has every right to be as the stock price has climbed 70% in 15 days. He deploys the Rs44.44lac that he made from the hawala difference to build an additional position of Rs2.96cr. His overall exposure to EgDG has gone up to Rs4.1cr. Mind you, he has done that with just Rs10lac! (The 'power of leveraging'?!) Mr. Small Fry has also done the same. He has used the profits of the previous week to increase his exposure in the same stock.

The stock closes for the week at Rs180. Not a great jump compared with the previous week's figures, but a gain all the same. Anyway, the inflows from the market have dropped for both. Mr. Operator has got just Rs21.59lac (Refer Table 1) while Mr. Small Fry has got Rs76,859. A disappointing week, but how long can the stock just keep going up?


 

June 28th 1999 (Monday): Neuters: EgDg 185
The Investors Guide section of a widely read business paper carried a story on Example Drugs Ltd. They have recommended a 'Buy'.

Mr. Sucker, our third friend, reads this on his way to work. Everything falls in place now! He has been watching this stock price climb up, and has not been able to figure out why. The rational investor that he is (at least he thinks so) finally finds the reason. He pulls out his mobile phone and calls up his broker to place a buy order. The dealer confirms the trade at Rs185. Mr. Sucker starts thinking of how he will sell this stock at Rs220 on Friday.


 

July 1st 1999 (Thursday): Neuters: EgDg 175
EgDg Ltd. reported its first quarter results. The company has shown flat growth in sales. Profits have dropped...

There is chaos in the counter for this stock. Two funds are trying to sell their holdings. Mr. Operator is trying to dump his position. Mr. Small Fry is also caught in between. The stock has crashed all the way to hit the lower circuit.

The stock closes for the week at Rs155. For the first time, the hawala difference has turned negative. Mr. Operator has to pay up Rs43.34lac (Refer Table 1). Mr. Small Fry has to pay up Rs1.91lac (Refer Table 2). Our poor friend Mr. Sucker, who had great plans of selling it at Rs220, is left reeling and bewildered.

 


 

Can you help him?
EgDg Ltd. is up 55% since Mr. Operator bought it. But, Mr. Operator has lost money on it at the end of the day. In order to pay up his dues of Rs43.34lac, he will have to sell his original position. Even then, he will not be able to break even. Mr. Small Fry has lost his capital. Can you imagine what will happen on the next trading day when Mr. Operator tries to unwind his position?

Our simulation had some simplifications. However, it is a very good snapshot of the way speculative 'booms' and 'busts' happen in the market. It also shows at a collective level how leveraging can turn vicious.

Next time, we will see how the imposition of volatility margins by an exchange actually helps and protects people like Mr. Small Fry and Mr. Sucker.

After all, our friend Mr. Operator is a smart guy. In reality, he foresees events and creates the top himself. But that is another story.

 

Article 8: Taming of 'Booms' and 'Busts'  
(The margins are the regulator’s way of restoring sanity in the market. Here’s how t...
)

Last time we conducted a thought experiment to understand how margin trading enhances the 'boom' and 'bust' scenario. We discovered in the end that even the savvy Mr. Operator could not walk away with profits despite the stock (Remember? Example Drugs Ltd. EgDg Ltd) trading higher than his first purchase price

Did something strike you in that example?

The most striking thing about the thought experiment was the obvious cascading affect of leveraging when the tide reverses.

However, what could have dampened the fall of the market?

Let us start with the basics - after all it was all about leveraging, the same old principle that Archimedes spotted.

A 15% margin implied that Mr. Small Fry could leverage 6.67 times. In other words, a trader with a capital of Rs1lac can take an exposure worth Rs6.67lac.


 

What if the margin got raised to 30%?
In that case, Mr. Small Fry would have been able to take an exposure worth Rs3.33lac instead of the Rs6.67lac. Hence, the sting of a devastating affect of over-leveraging in a falling market would have been removed.

Lost a little bit? Let us get back to the example.

Last time, we saw how Mr. Small Fry tracked the activities of Mr. Operator and jumped on to the bandwagon. Though he missed the first run from Rs100 to Rs140, he also took the plunge on June 14, 1999. His position appreciated by the end of the settlement as the price appreciated to Rs165. He used the 'havala' cash inflow to take additional exposure the following week.

The stock gained the following week too, and our friend increased his position further. We have captured how he increased his exposure in the table below. Of course, for the many of you who ran through it last time, skip it.

Table 1

 

Mr. Small Fry           

His Capital 100000

  Eg. Dg. Ltd. Org. Cap. Org. Exposure P&L Addln. Exp. Total Exp Net Cash Flow Remarks
  Mkt. Price   (Marked to Mkt.) (Havala Diff.) (Marked to Mkt.)      
14-Jun-99 140 1.00 6.67   0.00 6.67 -1.00  
19-Jun-99 165 1.00 7.86 1.19 0.00 7.86 0.19  
21-Jun-99 171 1.00 8.14   7.94 16.08 -1.00 15%
26-Jun-99 180 1.00 8.57 0.85 8.35 16.93 -0.15  
28-Jun-99 185 1.00 8.81   5.64 14.45 -1.00 20%
03-Jul-99 155 1.00 7.38 -2.34 0.00 7.38 -3.34  
Final Cash Flow   1.00 0.71 -2.34     -0.63  
(All figures in Rs. Lac)


 

We also saw in the end that the tide reversed, and the stock price fell from Rs185 to Rs155. Mr. Small Fry got caught in the bind. In the end, he had to bridge a negative cash flow of Rs2.34lac. In order to meet this cash deficit, he had to sell his original position.

This wiped out his capital and the profit that he still had on his original position. Even then, he had to mobilise Rs63,000 by selling his family gold.


 

Now let us add a twist to the tale.
Mr. Regulator has this job of ensuring some semblance of sanity in the market. He polices the market to ensure that there is fair play too. He also exercises control over the prime market leverage - margins!

As part of his job, Mr. Regulator had been closely watching the activity in EgDg Ltd. He was getting a little uneasy with the sharp spurt in the share's price - from Rs100 to Rs165 in just two weeks.

He realised that this speculation was going a little out of hand. He decided to increase margins to 30% from 15% on June 21, 1999 as the price of EgDg Ltd. ran up sharply to Rs171 from Rs100. He called it the 'volatility margin' as it was meant to curb the unabated speculation. As the frenzy continued unabated, he raised it further to 50% on June 28, 1999.

How did it make a difference to Mr. Small Fry?

Let us rework the numbers again for Mr. Small Fry

Table2
 

 

  Mr. Small Fry - Additional Margin           

His Capital 100000

  Eg. Dg. Ltd. Org. Cap. Org. Exposure P&L Addln. Exp. Total Exp Net Cash Flow Addln. Margin
  Mkt. Price   (Marked to Mkt.) (Havala Diff.) (Marked to Mkt.)      
14-Jun-99 140 1.00 6.67   0.00 6.67 -1.00  
19-Jun-99 165 1.00 7.86 1.19 0.00 7.86 0.19  
21-Jun-99 171 1.00 8.14   3.97 12.11 -1.00 15%
26-Jun-99 180 1.00 8.57 0.64 4.18 12.75 -0.36  
28-Jun-99 185 1.00 8.81   1.27 10.08 -1.00 20%
03-Jul-99 155 1.00 7.38 -1.64 0.00 7.38 -2.64  
Final Cash Flow   1.00 0.71 -1.64     -0.08  
(All figures in Rs. Lac)


 

Though the first time Mr. Regulator raised margins, Mr. Small Fry must have cursed him to no ends. But, he must have had better words to use when he actually saw the outcome. Since he was unable to take bigger positions, he did not lose as much when the market dropped. Though he lost his capital in funding the cash flow gap, he was still able to get away unscathed. Remember in the previous instance, he had to sell his family gold to fund the loss of Rs63,000.


 

Hey, wait a minute. Haven't we all seen that the market falls when the margins go up?


 

Why?
The market's sentiment takes a beating as traders cannot take those bigger positions that they would like to. Hence, that must have had a dampening affect on prices, in this case, on the price of our good old EgDg Ltd.

In other words, the price would not have moved like Rs100-135-140-165-171-180-185 and then fallen all the way to Rs155. Instead, it was likely to have moved more like Rs100-135-140-165-175-176 and then fallen to Rs155.

How does Mr. Small Fry fare in such a situation?

Table 3

 

  Mr. Small Fry - In Reality           

His Capital 100000

  Eg. Dg. Ltd. Org. Cap. Org. Exposure P&L Addln. Exp. Total Exp Net Cash Flow Addln. Margin
  Mkt. Price   (Marked to Mkt.) (Havala Diff.) (Marked to Mkt.)      
14-Jun-99 140 1.00 6.67   0.00 6.67 -1.00  
19-Jun-99 165 1.00 7.86 1.19 0.00 7.86 0.19  
21-Jun-99 171 1.00 8.14 0.00 3.97 12.11 -1.00 15%
26-Jun-99 175 1.00 8.33 0.28 4.06 12.39 -0.72  
28-Jun-99 176 1.00 8.38 0.00 1.57 8.95 -1.00 20%
03-Jul-99 155 1.00 7.38 -1.07 0.00 7.38 -2.07  
Final Cash Flow   1.00 0.71 -1.07     -0.65  
(All figures in Rs. Lac)


 

Mr. Small Fry takes less of a beating obviously as prices do not rise and fall sharply. In fact, Mr. Small Fry still walks home with more than half his capital intact.

We had seen for ourselves how unbridled trading, using leverage, creates 'boom' and 'bust' earlier.

This time around, we realised the importance of market regulation. Though Mr. Regulator's actions are scorned by the market, these very actions save the likes of Mr. Small Fry and perhaps prevent Mr. Suckers from getting in.


 

The other key learning is that trading without a proper game-plan can be dangerous. When the market corrects after speculative excesses, it does not even spare the likes of Mr. Operator.

Hence, margin trading can prove to be very fatal unless conducted the right way. In a different forum, we will let you know the precautions to be taken to save one's skin while still retaining a chance to profit.

 

__________________________________________________________________________________-

Chapter 3: Investment Strategies
On the horns of a dilemma: should you time the markets or be a steady investor?

 

Article 1: Cheap stocks may prove costly 
(Hey! Love to bite into a cheap stock? Hold on. Cheap stocks are the costliest...
)

How much can you lose?
Everything. This is the stockmarket, guys...where it is possible to lose everything. If you entered the market in September 1994, there is a 40% probability that you would have lost everything by September 1999!


 

Don't believe me? Read on...
Out of the 3162 companies being traded in September 1994, only 1884 were still trading in September 1999...as many as 1278 scrips had stopped trading (vanished?). Interestingly, 1178 of these companies were trading below Rs50 in September 1994.

 


 

Share certificates can turn into wastepaper...
The picture get gory as you put the lowest Re-price segment of the 1994 era under the microscope. As many as 85 of every 100 sub-Par (shares trading below Rs10) shares turned into wastepaper by September 1999!



This ratio decreases as we move towards higher Re-price stocks. The chart above captures this trend perfectly. As we move from left to right on the graph, the stock prices increase and so do the number of stocks that are still in existence.

69% of all the shares trading between Rs10-20 in September 1994 disappeared from the market by September 1999. Things start looking up somewhat in the Rs20-50 range, with the proportion of 'wastepaper' coming down to 38%.


 

Data Used
For this analysis, all the companies which traded on September 30, 1994, have been chosen.
 
  • Prices in the month of September 1999 for these companies have been used.
  • The prices of the companies that did not trade even once in September 1999 are assumed as zero.
  • All the stock splits and bonuses have been adjusted.

 

On the other hand, all stocks above Rs500 survived the bear market that reigned at the Bombay Stock Exchange between 1994-1999. The survival rate was quite high in the Rs100-500 Re-price segment as well, with nearly 95% of the shares alive and kicking in September 1999.


 

Now let's look at the returns
An analysis of the returns on investment over this period throws up a similar pattern, which is hardly surprising.

Returns over September 1994-99
 
Price Range Positive Return  

Negative Return

 
  No. of Cos. %

No. of Cos.

%
<= 10 17 2.34 710 97.66
10 to 20 25 2.59 940 97.41
20 to 50 47 9.79 433 90.21
50 to 100 33 8.68 347 91.32
100 to 250 65 41.67 91 58.33
250 to 500 42 26.92 114 73.08
500 + 16 22.54 55 77.46


In case of sub-Par shares, only 17 out of 392 shares provided a positive returns. On the other in 375 (about 96%) companies, investors could not recover even the principal!

The scenario worsens in the Rs10-20 category, where only 3% of the stocks gave positive returns. Even shares trading in the Rs20-50 range didn't fare much better-only 5% of them posted positive returns. In comparison, investors who purchased stocks trading between Rs250-500 in September 1994 were better off-27% of these provided positive returns. And nearly 23% of the stocks trading over Rs 500 were in positive territory in September 1999.


 

Low-priced stocks: easy money...or bottomless pit?
Mahesh likes the idea of investing in low-priced stocks. His reasoning is simple. He believes that the chances of a Rs10 stock going to Rs40 are higher than that of a Rs500 stock appreciating to Rs2000. So, he feels there's tons of money to be made in low-priced stocks. As he puts it: "Are yaar, Satasat Infotec bahut hi achha lagta hai. 7 rupye ke bhav mein kya khona-downside sirf 7 rupya hai aur upside 100% hai."

Guess what? He's right!

Our analysis reveals that the sub-Par (i.e. below Rs10) stocks of September 1994 which managed to survive until September 1999 actually delivered the highest returns among all categories!!


 

Methodology
  • The stocks have divided into 7 categories on the basis of their prices in September 1994, namely sub-10, 10-20. 20-50, 50-100, 100-250, 250-500, and 500+.
     
  • The percentage existence of the stocks in September 1999 has been calculated on the basis of whether they traded in that month.
     
  • Percentage returns of all stocks have been calculated over a five-year horizon (September 1994 to September 1999).


 

Returns of the Survivors
Price Range Overall % Return Traded Co. % Return
< = 10 -70.63 90.37
10 To 20 -81.31 -43.61
20 To 50 -68.04 -48.73
50 To 100 -64.80 -58.28
100 To 250 -16.93 -12.45
250 To 500 -11.31 -8.37
500 + -11.78 -11.78



But before you jump to any conclusions, look closer.

There are only 9 such companies in a list of 392. If Mahesh had picked any of the other 383, he would have lived to regret it. A rupee invested in that category of shares would have shrunk to 30paise in September 1999. Only 2.3% of sub-Rs10 shares doubled in the five-year period, while 85% of them vanished into thin air. Clearly, Mahesh's chances of doubling his money were very low; he was much more likely to have lost all his money.

In other words, upside ki baat chodo, poore 7 rupye doob jaate.

Suresh's investment strategy is in sharp contrast to Mahesh's-he invests only in stocks that he is fundamentally attracted to. Not due to their rupee prices, but because he finds them attractively valued based on ratios such as P/e. PEG, RONW etc. Let us also assume that most of these companies traded at over Rs100 in 1994. How would he have fared over this 5-year period?

Well, Suresh would have also lost money, but he would have been better off than Mahesh. Suresh would have lost a maximum of 17% in the Rs100-250 category as and as low as 11.78% only in the above Rs500 category.

One out of every 10 stocks in the Rs100+ segment (or 57 of the 607 stocks) at least doubled over the five-year period. On the downside, 24 shares in this list disappeared altogether. Therefore, if he had picked his stocks wisely, Suresh had a better chance of doubling his money.


 

You get the drift, right?
Well, you'll agree with me now when I say that you can lose everything in the stockmarket.

So, what is the best way to avoid to this? That should also be clear after the above analysis. Look for companies with sound fundamentals. And focus on returns-whether the stock has a low Re-price or a high Re-price is immaterial.

Let us learn from the past and start channeling our money in the right direction. Happy investing.

 

Article 2: Invest steadily  |  Aug 6 2002
You may not catch every peak and bottom but you can get good returns by investing steadily.

What would you wish for if an Investment Genie came to you and granted you a wish. No prizes for guessing?You would like to be told when a stock was at a bottom so that you could buy and make a lot of money when it went up. With this knowledge, you reckon, you can make a fortune without the risk of any loss.

But then, you are not Aladdin?and do you really believe that the Investment Genie exists?

Back to reality my friend. Don?t lose heart. You can still make money in the market. Want to know how? It?s simple actually?Invest steadily!

 

Steady investments need little timing


 

In January 1991, Mr. Orderly developed a habit of investing Rs100 in Hindustan Lever Ltd. (HLL) stock on the 5th, 15th and 25th of every month. By September 1999, his investment amount added up to Rs31,500. He decided to sell his shares on September 30, 1999. The sale netted him Rs170,708. An impressive 441.93% return on his investment.

Why 5-15-25? Because Orderly likes the number 5. What if he was obsessed with the number 3 instead? He would then have invested on 3rd, 13th and 23rd of every month. And, surprise! surprise! His returns would have been much the same?444.89% to be exact!

There?s a lesson here: If you?re planning to invest steadily, don?t worry too much about the timing.

 

Timing does earn a premium, but it?s not much?


 

Mr. Timer is somewhat of a genius. He has this uncanny ability of identifying the lowest level of any stock during a month (?he?s got it made..?, say friends). Timer also started buying HLL shares worth Rs300 every month starting January 1991. The edge he had over Orderly was that he could pick the stock at its lowest level every month. Timer also sold all his stock (worth Rs31,500) on September 30, 1999. He received Rs180,730. His return? A whopping 473.75%. Impressive! But wait a minute?didn?t that 5-fixated Orderly earn a 441.9% return on the same investment? That means, for all his genius, Timer earned only a 31.8% higher return than Orderly. Considering that we?re talking of returns in excess of 400% here, and that the investment period was over 9 years, it doesn?t sound all that impressive now, does it?

 

?requires a lot of effort and experience?


 

Mr. Follower is a former employee of Timer. He learnt a lot (he thought so at least!) about the market and identifying the bottoms and peaks of stocks from his boss. In December 1990, Follower felt confident enough to quit his job and start out on his own. He also started buying HLL shares worth Rs300 every month. He applied the rules learnt from Timer to identify the stock?s lowest level for a month. But, the stock market is not governed by a perfect science. Experience plays an important role in successfully applying any rules. Due to his lack of experience, Follower managed to identify the monthly bottoms in HLL for only 6 months in a year. For the other 6 months, he ended up investing at the average monthly price. When he sold his stock on September 30, 1999, he received sum of Rs171,640. His return?457.67%.

 

?and may not really be worth it


 

Follower earned a 15% higher return than Orderly. And for that, he took the pains of following the HLL price movement all the time?trying to identify the monthly bottom levels (and as we read above, he didn?t do a very good job of that anyway!).

Compare that to Orderly?s effort. All he did was call up his broker on the 5th, 15th and 25th of every month and ask him to buy HLL shares worth Rs100.

Now, was the 15% higher return earned by Follower really worth the effort?

 

Tomorrow never comes


 

Mr. Waiter is not really an investor (though he does have pretensions). He spends 5 minutes every morning pouring over the market pages in the newspaper and noting down the stock prices. He wants to wait for the stock prices to fall to a bottom before buying. With this kind of mindset, more often than not he never actually buys a stock.?all money-making opportunities pass him by.

How our investors rank

  Orderly Timer Follower Waiter
Investment Strategy Steady Investment on 5th, 15th, 25th Investment at lowest Index level Same as Martin but with lower success Always waits for lower level Index
Return on Investment 441.93 473.75 457.67 ?
Time involved Minimal A lot of time Even more time Does it matter?
Effort involved Low High High Way too much



Year-wise Returns on Investment
 

Period Closing Price Return on Investment
    Timer Orderly Follower
Jan'91-Dec'91 171 14.96 8.92 13.55
Jan'91-Dec'92 365 86.14 74.64 80.75
Jan'91-Dec'93 550 134.79 120.71 128.28
Jan'91-Dec'94 590 111.57 99.31 105.61
Jan'91-Dec'95 624 100.91 89.74 95.47
Jan'91-Dec'96 808 135.11 122.27 128.79
Jan'91-Dec'97 1366 258.89 238.90 248.79
Jan'91-Dec'98 1681 300.43 278.20 289.22
Jan'91-Sep'99 2585 473.75 441.93 457.67

 

There is no real cause for concern if your investment philosophy matches that of Orderly or Timer (or even Follower, for that matter). As long as you pick the right stocks, you will end up making money.

But if Mr. Waiter reminds you of yourself?now, that is an ominous sign. It?s time to wake up. If you need guidance, look no further than this very issue of ?Taking Stock?. Scrips like Infosys, HLL, Wipro, Indian Shaving, Pfizer & Dr Reddy beckon.

You don?t need an Investment Genie. And you may not be able to identify the bottoms and peaks?but you?ll make money anyway. Happy investing!
 

 

Article 3: Going Steady, Harem Ishtyle  
(Steady investments ensure safe returns. But are there times when timing helps?)

Last session, we learnt that timing is not a key factor for making money in the stock market. Sure, the returns do go up when you time as well as Mr. Timer. But then you need to be quite a genius, to be able to time as well as him. If not, I am afraid that it requires a lot of time and effort and even then there are no guarantees that you will be as successful as Mr. Timer. It?s very likely that you might get left out like Mr. Waiter. The key to returns in this market is steady investment. This week we dig deeper into this issue. Let?s see what we unearth.

 

In defense of timing
Many of you who are in the business of timing the market might not have appreciated our analysis (of course, being told that they earned only 31.8% more than the steady investors in HLL over a 9-year period hasn?t exactly endeared us to them!). They argue that HLL is the wrong example to use for this argument. The extra returns earned by HLL are not high because the stock?s long-term trend has been in the upward direction, they contend. They believe that the premium earned through timing is far higher for stocks that have not been in a secular uptrend (which are more range-bound).

Is there any truth in this contention?

To find out, let?s consider a big cyclical company?Reliance Industries Limited (RIL)?and rework the investment returns of Mr. Timer and Mr. Orderly.

 

How different are returns on a cyclical stock?
As you read last week, Mr.Orderly had invested Rs100 in HLL stock on the 5th, 15th and 25th of every month since January 1991. Let?s assume that he had invested in Reliance instead. Then, on selling all his stock (worth Rs31,500) on September 30, 1999, he would have received Rs63,216. His return on investment?100.69%.

Assume also that Mr.Timer, that old master at finding the bottoms, started investing Rs300 in RIL every month beginning January 1991. By selling the RIL shares on September 30, 1999, he would have earned a return of 120.89%.

So there you have it. While steady investment in RIL over the Jan1991-Sep1999 period yielded a return of 100.69%, timing the investment earned an extra 20.2%.

 

Mr. Timer did fare better with Reliance
Over the nine-year period, Mr.Timer earned 20.2% more than Orderly on the same investment. The figure does substantiate Mr.Timer?s argument that the premium derived from timing a stock is higher for range-bound stocks as compared to stocks like HLL, which show a long-term uptrend. If you remember, on HLL, Mr.Timer made a return of 473.75% over the 9-year period while Mr.Orderly earned 441.93%. In other words he earned an extra 31.82% for his efforts, a measly premium of just 6.7%. On RIL, on the other hand, Timer has earned a premium of nearly 20% as compared to Mr.Orderly?s returns.

So -Yes, Mr.Timer did do much better with Reliance than with HLL

 

What if they take exposure to both HLL & RIL?
No investor keeps all his eggs in one basket. Diversification is the best ?mantra? of any prudent investor. So, let?s create a portfolio consisting of both HLL and Reliance.

Let?s assume again that Orderly invested Rs100 on 5th, 15th and 25th of every month starting January 1991, but that he spread his investment over two stocks?Rs50 in HLL and Rs50 in RIL. On selling his stocks on September 30, 1999, Orderly would have received Rs125,527 this time around?an impressive 298.50% return on his investment.

Now let?s see how Timer would have fared in this scenario. He would have invested Rs300 per month in an equally weighted portfolio of HLL and RIL over the same period, the difference being that he would?ve identified the bottom levels of both stocks every month. His investment would?ve earned him a return of 321.55%.

What does that mean? Well, the bottomline is that Timer, for all his expertise in timing, ends up earning a premium of just 7.87% over Orderly?s returns. A measly 7.87% for all that effort!

 

How do things change in a diversified portfolio?
Obviously, in real life any long-time investor can be expected to have at least 10-12 stocks in his portfolio. For the purpose of diversification, let?s assume that these 10-12 stocks will be of different kinds. Some would be like HLL, an Evergreen stock, and some would be cyclicals like Zuari where there is much more money to be made by timing. In other words, the contribution of timing in such a portfolio would be somewhere in between the two extremes, perhaps to the tune of the premium earned by Mr.Follower (remember him?).

In a good and managed portfolio, however, the timing factor gets marginalised. In such a portfolio, the returns earned by Orderly are likely to beaten by only the slimmest of margins by Timer.

And in real life, because we often fail to catch the bottom (like Follower), there is a big risk that we could end up with money in our bank (like Waiter) even as the stocks we want continue to gallop higher.

The key to making money in the market with the least amount of effort involves just two simple steps. First, and the most important, is steady investment. The other is investing in a portfolio. By following these two steps, you will not only make money but your returns could even match those of Mr. Timer. Happy investing!
 

 

 

__________________________________________________________________________________-

Chapter 4: More on Valuing equities
(Beyond PEs & PEGs- climbing the ropes of equity valuation)

 

Article 1: Of cash flow discounting  
(Making the best investment decision based on cash flow discounting)

Here is a small recap for all of you who have missed our earlier school articles on investing and time value of money.

Investment is essentially a matter of putting your savings into an asset (bank deposit, bonds, debentures, shares, real estate etc) with the expectation of receiving a larger sum in the future. Since the future is not certain there is risk in the investment for which investors will wish compensation through time value of money.

That makes intuitive sense, doesn't it?

Lets try a small quiz.

If you invest today, a sum of Rs.100 in a post office at the rate of 10% compounded annually for 2 years then how much cash you will receive after two years?

What? You said very simple! And your answer is Rs. 121. Brilliant!

Now, lets try a tricky one.

If the same post office promises you to pay Rs.121 two years from today and the rate of interest is same at 10% compounded annually then how much money he will ask you to deposit? Yes, you got it - it is the same Rs. 100. But let us check the science behind it.

As you know, Rs.100 today is worth more than Rs. 100 tomorrow, because of the inflation and the investment risk i.e. the risk you take in investing this Rs.100. This is called the "Time Value of Money"

In our example above, Rs. 100 that you deposited in the post office is your principal investment. The interest rate of 10% is the "time value of money". When you answered Rs.121 as the money you will receive after 2 years, you added the time value of money to your original investment. But when you know the amount (cash flow) you will receive after two years then you need to remove this time value of money from that amount to get the fair price, also known as present value, you should invest. This method of finding the present value is known as Cash Flow Discounting and the time value of money is called the discount factor.


 

Cash flow discounting is the backbone of all financial analysis. Why?
All project decisions are based on the cash flow discounting. As a matter of fact, this cash flow discounting is the prerequisite that must be used in the decision of every penny spent by a corporate. For a corporate, the time value of money is the cost of their capital (a topic that we can discuss in detail some other time). Now lets check how a corporate uses this concept in its decision making process with a simple example.


 

Should we upgrade the computer?
A large manufacturing firm is considering improving its computer facility. The firm currently has a computer that can be upgraded at a cost of Rs20000. The upgraded computer will be useful for 5 years and will provide cost savings of Rs7500 per year. The cost of capital (time value of money) is 15%.


 

Should the company spend Rs20000 in upgrading the computer?
If the company decides to upgrade, it will save Rs7500 every year for next five years. But the money has to be paid today, so the company must decide today whether it makes financial sense. So it needs to find what the saving is worth today - i.e. what is the sum of the present value of these savings in each year. Does that sound complicated? How it will do it? Just apply the above science of Discounting Cash Flow. Saving in year 1 (Rs. 7500) will be discounted by one year discounting factor, saving in year 2 by two years discounting factor and so on.

 
Present Value of saving in year 1 = 7500* 1/(1+0.15) discount factor
  = Rs6522  
Present Value of saving in year 2 = 7500* 1/(1+0.15)2 discount factor
  = Rs5671  


 

Similarly, you can calculate for third year as Rs4931, fourth year as Rs4288 and fifth year as Rs3728.

By adding the present value of all these savings you can get the present value of the total saving by computer upgradation in five years as Rs25140. The total cost of the proposed project is Rs20000. Hence the company can save a net of Rs5140 by undertaking the upgradation. This net value of saving is known as the Net Present Value (NPV).

So here is the conclusion from the example. If the NPV of the project is positive then go ahead with the project and vice versa. (and if companies go ahead with a project with a negative NPV - well, what can we say -that is throwing good money after bad!)

The story of project selection does not end here. When a corporate makes an investment decision, it may have an array of options or projects that they can undertake. As a simplistic example, if Reliance were to decide to spend Rs 200 Cr in increasing their polyester fibre capacity, they may compare it to acquiring an existing unit, or even with an altogether different project such as spending the money in the refinery or the jetty or a telecom project instead. . For all the options, the corporate will project the future cash flows and then calculate the net present value. One of the key tools in the selection of the project would be the one that yields the highest NPV.


 

But this is how companies take decisions. How you I use this NPV as an investor?
As an investor, you can use this discounted cash flow analysis for comparing the investment opportunities and selecting the better one. You decide your investment horizon, and calculate the possible cash flows from different investment options within that period of time. The option with the highest NPV represents the best investment worthy option.

 

Article 2: Return on net worth  
(Why has the market given a premium to HLL compared to Colgate? Well, it has to do with the RoNW... )


 


 

 
What's the first thing you look for when you need to put your savings away in a fixed deposit in a bank?

Returns? Bullseye!

If you have put Rs100 in the fixed deposit in and have Rs110 in your account at the end of the year, your return is Rs10. This extra Rs10 is what induces you to save.


 

What about your investment in the stock of a company?
Remember, investing is like owning a business. You should ask how much return the company makes on its capital. After all, the higher the return, the more money you earn on your investment. How do you measure returns?

Before going into how returns are measured, we need to know what we, as shareholders, have at stake in a company...

Net worth is funds that the shareholders own - their equity. It represents the capital contributed by the shareholders and the accumulated net profits after paying out dividends (retained earnings). This is what belongs to the shareholders and is re-invested into the business.

Dividends are excluded from capital because they entail a cash outflow for the company, and this amount is not re-invested into the business.


 

And how do you measure the returns earned?
Return on Net Worth (RoNW) is defined as Net Profit divided by Net Worth. Simply put, it shows the returns that the shareholders have earned on their funds utilised in the business. Do you still wonder why RoNW is a favourite return ratio with shareholders? It examines earnings in relation to capital.

The stock market is dotted with countless instances where high return companies have yielded higher stock returns. Taking the example of Hindustan Lever vs. Colgate...

 
HLL (Rs in crores) 1999 1998 1997 1996
RoNW (NPM 'turnover' leverage) 51% 48% 44% 37%
Incremental RoNW 7% 7% 20% -
Stock Returns 35% 20% 71% -



 

Colgate (Rs in crores) 2000 1999 1998 1997
RoNW (NPM 'turnover' leverage) 17% 16% 27% 31%
Incremental RoNW 11% -43% -11% -
Stock Returns 7% -24% 9% -


Hindustan Lever has consistently earned better returns on shareholders' funds than Colgate. Thus investors find it a more lucrative deal to invest their money in HLL than in Colgate. This ultimately reflects in the companies' stock prices. HLL's stock has turned in much higher returns than Colgate's, over the same time frame.

 

So where has HLL scored over Colgate?
After all, both these companies have similar business profiles. They cater to a similar class of consumers. Both of them boast of MNC parents. And they both have strong brands in the country.

The answer to this lies within the Return on Net Worth ratio itself. Dig deeper and this ratio offers a good perspective on the business and a company's prowess in conducting it. We probe into the RoNW ratio using a little arithmetic...

 
Return on Net Worth = PAT / Net Worth
  = (PAT/Sales) x (Sales/Assets) x (Assets/Net Worth)
  = (profitability) x (efficiency) x (leverage)


Merely splitting the basic ratio into its various possible components reveals a treasure of information and insight that it can provide on a company's operations.

For the RoNW to be higher, a business has to score on three crucial aspects - profitability, efficiency and leverage. Now if we break up the RoNW of both HLL and Colgate into these three components, this is what we get.

 

HLL 1999 1998 1997 1996
Net profit margin (NPM) 10% 8% 7% 6%
Sales/ Total Assets (turnover) 4.78 5.21 5.75 5.17
Total Assets/Net growth (leverage) 1.08 1.16 1.15 1.23
RoNW (NPM* turnover*leverage) 51% 48% 44% 37%



 

Colgate 2000 1999 1998 1997
Net profit margin (NPM) 5% 5% 8% 8%
Sales/ Total Assets (turnover) 3.65 3.34 3.42 3.66
Total Assets/Net growth (leverage) 1.02 1.02 1.02 1.02
RoNW (NPM* turnover*leverage) 17% 16% 27% 31%


 

Profitability
Do we really need to state the importance of profitability in a business? Profitability reflects whether a company is able to sell its goods and services competitively in the market.

That's where the power of brands, distribution, pricing, etc. of the companies come in. Hindustan Lever has an Operating Profit Margin (OPM) of 15% while Colgate has an OPM of about 10%. This despite Colgate having the strongest presence (so far) in a niche segment. Higher profitability contributes to better returns.


 

Efficiency in the use of capital
Put simply, an efficiency ratio is indicative of how hard the company has put its assets to work. The assets must translate into sales. After all isn't that the very idea in installing the asset? Hindustan Lever generates far higher sales on its assets than Colgate does.

At this juncture, it is important to point out that the issue of efficient use of assets assumes a lot more importance for capital intensive companies. They often lose out on this parameter and have to contend with poor returns.

Take the instance of Reliance Petroleum, which has set up a world class refinery at a cost of over Rs14,000cr. Fair enough. But the shareholder isn't interested in setting up a plant - world class or otherwise. What matters to him is the revenue stream that can be generated by the asset built at such a huge cost.

What happens if the plant does not operate at its capacity? No sales are generated but the company anyway has to pay interest worth Rs960cr and depreciation worth Rs687cr on the assets annually. It does not require advanced calculus to figure out that returns would definitely suffer.


 

Leverage
While competent operations hold the key to better returns, the mode of financing the operations and assets has a bearing on returns too. As we discussed previously, there is a fair amount of science involved in choosing the appropriate mode and mix of financing.

A higher component of debt in the capital structure normally results in higher returns. This is called the impact of leverage. Colgate and HLL are on a similar plane on this parameter.


 

Taking stock...
Returns reflect the level of profitability, efficiency and the impact of leverage. A company that has been able to deftly score on all these parameters enjoys the best returns.

The stock market isn't blind to returns. There is a distinct positive correlation between incremental Return on Net Worth and the returns on the stock, as is evident from the first table.

Stating what should seem very obvious by now, the higher the return, the better.


 

But how high a return is high enough?
On the higher side, there is no limit to how high a return can be or ought to be! J

But on the lower side, there is a threshold level of return that the company must earn. And that is the `risk premium'.

The crucial difference between savings and investments is 'risk'. When you decide to invest, savings assume the form of risk capital. Having said that, risk is a matter of choice, and there is a leveller called the risk premium that balances the deal for investors. The returns generated by the company should at least compensate for the additional risk that you are taking by investing in the company.


 

Returns: what they do not tell us?
Return by itself tells only part of the story - the happy part. There is a vital something that is missed out, and that is the concept of 'cost of capital'. Any business has to pay for the use of capital and returns do not account for this cost. At the end of the day, what finally accrues to the business is the return less the cost of capital.

That brings us to the concept of 'economic value added', which is nothing but returns minus cost of capital - and is a fair representation of what is finally and ultimately gained (the 'take home' as the common man understands it) from the business during a given period. The higher the economic value added, the more valuable the company.

But that's another episode by itself...

 

Article 3: Cost of Equity -- it's for real  
(You think cost of equity is cheap? Think again...)

" ...we prefer equity to debt as it works out cheaper for us..."
                          -promoter of a company that raised money in the 94 IPO boom


Nothing could be further from the truth.

It's true that, unlike debt, there is no fixed cash flow that a firm must compulsorily give to its shareholders on a regular basis. But that in no way means that equity is cheap. In fact, equity has a cost and the cost is real.


 

Dividends and its offshoots
Dividend payout is the most visible cost, as it represents a company's cash outflow to shareholders every year. By the way, dividend is defined as the distribution of earnings to shareholders during a year.


 

For a minute, let us assume it is dividend that is cost of equity
A company normally announces dividend as a percentage of the face value of its share. Hence, when HLL says it is paying a dividend of 290%, it actually means that it is paying a dividend of Rs2.9 per share (remember the face value of HLL is Re1 now)!

But don't we pay Rs215 to buy a share of HLL? So we earn Rs2.9 on Rs215 that we invest! That works out to 1.35%. Incidentally, this is called 'dividend yield'

What? For bearing all the risks associated with equities we get less than a savings bank deposit return? Are we missing something?

Of course we are...


 

A few steps back before we take the big leap forward
Right at the beginning, we discovered that the investor has his eye on the big stakes. He is willing to risk his capital today in an investment that he believes will earn him returns over the life of the business. He believes that in future such an investment will yield much superior returns to that of a debt investment.

Hence, the price of the stock at any given point in time is the value that is placed on the expected future stream of dividends from the business over its lifetime. So when you sell a stock you are effectively selling the right to future dividends that you could have earned from the stock.


 

Now, does current dividend indicate future dividend flows?
No. This is because dividends in future are expected dividends. The actual dividends might be higher or lower, depending on profits for that year and the profits the company wishes to plough back into its business to earn higher profits in future years.

A small aside -- the proportion of profits that a company pays out in a given year is called 'dividend payout ratio'. And the proportion of net profit that it ploughs back into business is its plough-back ratio. Since HLL paid out Rs638cr as dividend out of its profits of Rs1070cr in FY2000, its dividend payout ratio was 60%.

So as the company grows in size, enhancing its ability to earn more profits and pay higher dividends in the future, the value that the market places on the future dividend stream increases. In other words, the market price increases. We all know this as 'capital gains'.

We know that we buy stocks for capital gains but, in essence, we still invest in stocks for the future dividend stream that is captured by the 'capital gains'.

In short, stocks are bought for their dividend yield and their capital gains.

Thus, the expected rate of return from equity is:

Expected rate of return = dividend yield + capital gains

Since this is what shareholders expect from their investment, a company has to deliver on these counts in order to service its equity. This is its cost of equity.

At this stage, we could take a break to ponder over an age-old wisdom -- Isn't 'A bird in the hand is worth two in the bush'?


 

Is the present dividend (which is safe) always preferable to future dividends (which are risky)?
Reliance Industries (has a dividend payout ratio of 17%) has a good track record of paying dividends. Infosys, on the other hand, pays out only 10% of its net profit as dividend. Its dividend payout is 10% and plough-back ratio is 90%. Infosys is held in higher esteem by the market. Why? Infosys has a return on net worth (RoNW) of 42%. Its net profit is growing at over 80% year on year. If instead of paying out this profit as dividend, the company re-invests a substantial portion back into its business, then this capital could earn an additional return next year.

For instance, in FY2000, Infosys ploughed back Rs264cr (that's 90% of its net profit) into its business. This will earn an additional return of about Rs110cr (simply 42%*264) this year even if the company maintains its RoNW. Thus, on this count alone the re-invested amount will yield a growth of 38% (simply the plough back ratio * RoNW or 90%*42%) in its earnings.

Now let us work out similar numbers for Reliance. Reliance has a RoNW of 23%. It re-invested 83% of the net profit, that is Rs1983cr, in FY2000, into its business. Therefore, this incremental amount can generate a return of Rs464cr, implying a growth of about 19%.

Thus a Rs100 re-invested in Infosys will compound at the rate of 38% while that in Reliance will compound at the rate of 19%.

According to finance gurus, Brealy and Myers, "This is because the reduction in value caused by reduction in dividends in the earlier years is compensated by the increase in value caused by the extra dividends in later years."

Simply, investors in such high-growth firms are willing to forgo dividends in the early years in the hope of enjoying much higher dividends in future years. As a result of this the stock prices rise. In other words, shareholders are indifferent, so long as a lower dividend yield is compensated for by a higher capital gain.


 

But how do you calculate cost of equity?
Familiar path that we treaded while discussing "Risk Premium" So Capital Asset Pricing Model (CAPM) must be the answer.


 

Thus the cost of equity, ke = Rf + beta (Rm-Rf)

Where ke = cost of equity,
Rf = the risk-free premium,
Rm = market return.

If we plug in the values for HLL in the above formula, its cost of equity works out to 21.9%.

So the next time someone tells you that equity is cheap, you know better!

A company should earn a return on equity that is at least greater than the cost of its equity. Thus, cost of equity sets an important standard to evaluate the way a company does its business.

 

Article 4: Getting to know RoCE  
(Meet the crown jewel among valuation ratios: Return on Capital Employed)

Assume that a genie appears before you for some bizarre reason. And he wishes to grant you a boon -- just one financial ratio as a valuation tool. What would you ask for?
 
 Would it not be the ratio that will help you figure out in one go general management performance in relation to the capital invested in the business? Well, what you would be asking for is good old Return on Capital Employed!

While valuing companies, we are actually trying to measure the return that the company is able to generate. Those companies that earn a higher return on every rupee that is invested are more valuable than those who earn a lower return on a similar investment.

Two very popular tools that come in handy in studying returns generated by companies are:
  1. Return on Net Worth, defined as Net Profit/Net Worth.
  2. Return on Capital Employed, defined as Operating Profit less Depreciation/(Net Worth + Debt - Non Interest Bearing Debt).

The next question that presents itself is: How are they different? And, more importantly, which is a better measure of return?

Well, let us hear the sales pitch of both of them.


 

Enter Return on Net Worth
We have met Return on Net Worth before. In all its simplicity it tells us what, as shareholders, we are getting back from our investment in the business. And as a shareholder that is what you are interested in.


 

Enter Return on Capital Employed
Is shareholders' equity the only funds that the company uses during the course of its business?

Of course not. The company could raise money - and often does - from other sources too, like debt, preference shares, warrants etc. Some even use lease financing.

Return on Capital Employed does not discriminate between different types of capital. It compares operating profit (less depreciation) against the total capital employed in the business. Thus it works at a more basic level. It reflects the overall earnings capacity of the business.

A small aside: Why does the RoCE take operating profit after depreciation?

This is because although depreciation is a non-cash expenditure, it is a payment towards the use of assets. At a slightly conceptual level, depreciation is the amount that a company sets aside to replace its assets in future. After all, every asset has a life and needs to be replaced sometime. Thus depreciation is a real cost of production and must be deducted from the operating profit.


 

Now that we have heard what each of them had to say...But before we get into the verdict let us take two examples.
Here is a company, Efficient Ltd. It's business is doing well and it manages to rake in a neat margin of 35% at its operating level. At the end of the year, here's how its numbers look in three diverse debt-equity scenarios.

 
Efficient Ltd. Scene1 Scene 2 Scene 3
Equity 30 50 70
Debt 70 50 30
Sales 100 100 100
Operating profit 35 35 35
Depreciation 10 10 10
Interest 11 8 5
PBT 14 17 20
Tax 5 6 7
PAT 9 11 13
RoNW 29.9% 22.1% 18.8%
RoCE 25.0% 25.0% 25.0%


Reflected in these three scenarios above are three different financing patterns. In Scene 1, the company has funded 70% of its business from debt while at the other extreme, Scene 3, 70% of the capital is equity.

A company might fund its operations with debt or equity or varying combinations of both. In Scene 1, the high leverage has maximised returns to Efficient Ltd's shareholders, that is it has maximised RoNW.

A caveat - as we discovered earlier, although debt enhances returns to shareholders, it also increases the riskiness of the company (we'll discuss this a little later).

RoCE, on the other hand, is indifferent to the mode of financing. It remains the same across all three leveraging scenarios. Thus RoCE misses out on the crucial aspect of financing pattern.


 

But before you cast your vote in favour of RoNW, here is the other example
There are two companies operating in the same business - Strong Ltd. and Not-so-strong Ltd. And here is a glimpse of their financials.

 
. Not-so-strong Ltd. Strong Ltd.
Equity 100 150
Debt 50 0
Sales 100 100
Operating profit 54 61
Depreciation 15 15
Interest 8 0
PBT 31 46
Tax 11 16
PAT 20 30
RoNW 20.0% 20.0%
RoCE 25.9% 30.8%


Lo! Both companies have a RoNW of 20%. Now which would you choose? As a shareholder, should you be indifferent to both?

Hmm ...a dilemma? But look once again at the numbers.

Strong Ltd. has funded its entire business from equity while Not-so-strong Ltd. has funded about one-third of its business from debt.

Now, to belabour the point, debt adds to the Return to Net Worth but it also adds to the company's risk, since it entails a fixed obligation by way of interest. So in bad times, debt wears heavy on the company.

If two companies have the same RoNW, then, strictly speaking, the company having lesser debt is better, all other things being unchanged. It has lower fixed liabilities and less risk.

If you look closer, you will see that Strong Ltd. earns higher operating margins than Not-so-strong Ltd. Thus, operationally, Not-so-strong Ltd. is inferior to Strong Ltd. Then how come it has the same RoNW as Strong Ltd.? You know the answer - in good times, leverage adds to returns.

But the RoCE is very sensitive to operational strength. It is quick to spot anomalies in operations. While Not-so-Strong Ltd. has a RoCE of 25.9%, Strong Ltd. enjoys a much higher RoCE of 30.8%.

If we really want to gauge the efficiency of a company's operations, then the returns should be seen in relation to the total capital employed - whatever its form may be. What difference does it make if the funding has come in from equity or debt, so far as operations are concerned?


 

The verdict... a draw!
RoNW gives us the final picture of how a business is performing. To that extent, RoNW is a good indicator of how much you are getting on your investment in capital.

But do not stop at testing just how much your capital (shareholder's funds) has returned to you. You must also test if your capital is safe. There are plenty of instances when companies heavy with debt have eroded their net worth over a period of time.

Thus, RoCE is a better measure to test the viability of the company's operations; RoNW is better to gauge the returns that you get as a shareholder. In order to get a complete picture of a company's ability to generate returns, one needs to keep track of both these ratios - Return on Capital Employed and Return on Net Worth.

 

Article 5: Economic Value Added  
(The cream that every investor should look for)

You may recall seeing Economic Value Added Statements in many annual reports - Infosys (for that matter in those of most software companies), Hindustan Lever and even Balrampur Chini to name a few.

 EVA as a tool for spotting value has assumed a lot of importance these days. But what exactly is this new thing, EVA? And is it important for you as a shareholder?

Very simply, EVA is a measure of value that a company has added as a result of its operations during a period of time. And it has its genesis in the same timeless concepts of RoCE and Cost of Equity.


 

Return on Capital Employed, we saw, is smart in showing the operational competence (or lack of it) for a company. But it still does not indicate the "take home" that you get by investing in the business. This is because something very crucial is still to be accounted for and that is the Cost of Capital.

Cost of Capital?

A business makes use of capital for its operations.


 

And capital - debt or equity - entails certain costs. For a company, the overall cost of capital is the sum of cost of debt and cost of equity weighted by their proportion in the total capital. This is called the Weighted Average Cost of Capital (WACC).

Now, Cost of Capital sets an important benchmark for the company. This is the least return that it should earn on its capital for its operations to make sense in the first place.


 

If the RoCE is equal to the WACC, then it effectively means that the company is worth the initial investment, since it has earned exactly what it has paid for its capital. It's a 'nothing lost, nothing gained' scenario - that is, it's a kind of break-even for the shareholders.

Anything that the firm earns over and above its cost of capital is what has been added by way of value from its operations. This simple concept is called Economic Value Added. Thus,

 
Economic Value Added = Return on Capital Employed
     - Weighted Average Cost of Capital


 

Ultimately, this spread between the RoCE and the WACC is what the market seeks and values in a company. This is the very source of capital appreciation. In fact, this is what you are betting on when you are taking a risk on an equity.


 

The concept of EVA is not new
Needless to say, EVA has its relevance in any and every business. And that's the reason for its universal popularity. But while EVA has become a much talked about parameter, it is not as if it is a novel concept hit upon only in recent times.

 This concept of a business's ability to earn something over and above what it pays for its capital has been in existence for a long time. Way back in 1890, Sir Alfred Marshall, while defining the concept of economic profit, had said, "What remains of his (owner's or manager's) profit, after deducting interest on his capital at the current rate, may be called the earnings of his undertaking."


 

The EVA way of determining value
EVA is just another way of determining value rather than a new concept in itself. To get a perspective on the EVA way of calculating value, take the example of Hindustan Lever.

1. The first step is to calculate the Return on Capital Employed, tax adjusted. Net operating profit less adjusted taxes divided by the average Capital Employed gives the Return on Capital Employed.

Aside: Why deduct taxes?
This is because, as a shareholder, you are entitled to what is ultimately due to you after paying all possible expenses. And tax is a statutory payment that needs to be paid anyway. Thus for the calculation of RoCE for EVA, we take the operating profit less tax.

 
Calculation of ROCE 1999 1998 1997 1996
Operation Profit 1,206 956 711 464
- Less Depreciation 129 101 58 55
- Less Tax Paid 318 286 281 173
- Less Tax shield on interest 5 8 11 17
Net Optg Profit less adj Taxes
(NOPLAT)
754  562 361 219
Average Capital Employed 2,118 1,703 1,412 688
RoCE(%) 36 33 26 32



(Wondering what Interest Tax Shield is?)

2. The next step is the computation of the Weighted Average Cost of Capital. Well, its name is self-explanatory.

All we do is calculate the cost of debt (using interest), cost of equity (using CAPM), and the proportion of debt and equity in the total capital employed. And, finally, compute their weighted average cost.

 

Calculation of WACC 1999 1998 1997 1996
Cost of debt(adjust for tax) (%) 8 10 10 31
Weight of debt in total capital (%) 8 14 13 19
Beta 0.8 0.8 0.8 0.8
Cost of equity (%) 20 20 20 20
Weight of equity in total capital (%) 92 86 87 81
WACC (%) 19 18 19 22



3. Finally, tax adjusted RoCE minus WACC gives EVA.

 

Calculation of EVA 1999 1998 1997 1996
RoCE (%) 36 33 26 32
WACC (%) 19 18 19 22
EVA (%) 17 15 7 10



Voila! - we have EVA!

As is evident, the primary strength of EVA is that it helps to track the value added by a company year after year.

If you just ponder about EVA, you would realise that it is no different from discounted cash flows so far its principle goes.


 

EVA and DCF - siblings
EVA does something similar to what discounted cash flow (DCF) does. It takes the returns from operations and deducts all charges of operations, including depreciation, and then finally deducts the cost of capital. And that is what the company has earned for the year.

And what does a DCF do? It finds the free cash flows of the firm over its life after deducting all charges towards operations and financing.

Isn't then EVA akin to free cash flow? It is!

Now the Net Present Value of these free cash flows (in DCF) give the fair value of the company today. Similarly, can we compute the fair value of a company using EVA?

Hmmm... true that EVA is often expressed as a percentage, since both RoCE and WACC are computed as percentage of capital employed. But instead of taking EVA as a percentage, if we just take the operating profit minus taxes and deduct the capital charges, then the resultant is the amount of value added in absolute terms (in crores in this instance).

When the stream of EVA over all future years in the life of a company is discounted to the present, then the cumulative EVA will be nothing but equal to the Net Present Value.

But what has spurred the popularity of EVA over DCF is that it is a more practical version. It can be calculated for every period and hence is the more handy tool to track the performance of a company.

 

Article 6: It takes two to tango 
(To understand the story missed out by P/E, let's meet EV and EBIDTA)

PE, BV, EV, RC - these alphabets keep popping up in discussions about stocks and stock markets. If you do not feel at home in the maze of these alphabets and acronyms, then you might want to take a look at an earlier discussion - "BV, EV aur RC: The Alphabet Soup of Valuation".

This discussion is devoted to the concept of enterprise value (EV) and how it helps in valuing companies.

Enterprise value does just what its name suggests that it does - it seeks to find the market value of the enterprise
J. Simple isn't it?

 But remember that the operative word here is 'market'. The enterprise value at any instant of time tells us the value of the firm as the market sees it. It does not say if that is the fair value of the company nor does it concern itself with the balance sheet value of the company.

It says if you were to buy over the company what would you need to pay today. You will need to buy all its equity at its market price. Also since you are buying over the company, you assume the responsibility for all its debt. And finally, the company has some cash and investments that you inherit, and your cash outflow stands reduced by that amount.

Thus the Enterprise Value is market value of equity plus market value of debt minus cash and investments.

The market value of equity is the current market price of a share multiplied by the number of shares outstanding. This is nothing but market capitalisation. It goes without saying that the market value of equity is what undergoes a continuous change with the change in prices. And due to this component, the enterprise value changes continuously.

As for debt, normally, the value does not change. Mind you, during periods of inflation, the value of debt instruments may fluctuate wildly. For firms, however, much of the debt consists of term loans that are unlisted and hence the value does not undergo much change. It is quite fine to take it as shown in the company's books.

 
Thus Enterprise Value = Market Capitalisation
  + Debt
  - cash and investments


 

What if the company does not have debt, like most software companies? Then the enterprise value is equal to the market capitalisation...

Take a look at Table 1 -

 

(Rs cr)

Infosys Satyam
Equity 33 56
No.of shares (cr) 6.6 28.1
Mkt Cap 47692 9730
Add Debt 0 291
Less Cash plus Investment 446 163
Enterprise Value 47529 10021



The enterprise value for Infosys, for example, is Rs47529cr. This is higher than the balance sheet value, which is Rs2,689cr. Also, the EV is by no means the fair value. The fair value, which can be calculated using the discounted cash flow model - may be lower or higher.

Now that we know the enterprise value of Infosys is Rs47529cr, what do we do with it? Enterprise value cannot be interpreted on a stand-alone basis.

Just as price or market capitalisation cannot be interpreted by themselves. To make sense out of a company's stock price, we compare it against the earnings per share or the book value per share - our very own P/E and P/BV.

Generically speaking, we are comparing a market variable with an operating variable. A good measure while valuing companies is to evaluate the enterprise value in relation to the EBIDTA.


 

EBIDTA?
EBIDTA stands for 'Earnings Before Interest, Depreciation, Tax and Amortisation'. It is the total income that a company has generated from its operations minus its operating expenses. EBIDTA is also known as the operating profit.

Instead of 'earnings', some people prefer the word 'profit' and hence EBIDTA is also referred to as PBIDTA. "What's in a name!" as Shakespeare would say.

Table 2 shows the position of EBIDTA in a typical Profit and Loss Statement...

 

(Rs cr)

Infosys Satyam
Sales 921 679
Operating Expenses 543 426
EBIDTA 379 253
Interest (I) 0 41
Depreciation (D) 53 71
Tax (T) 40 6
Extra Ordinary Items 8 5
Profit After Tax 294 140
Amortisation (A) 0 0


 

Wondering what's amortisation?


 

Voila!
We have EV and we have EBIDTA. EV tells us the market value of the company. EBIDTA tells us the operating profit of the company.

Just pause and reflect what they both together tell us....

The next time around, we will enjoy their jugalbandi...


 

 

Article 7: The missing link 
(Why do a few good stocks consistently trade at a premium to their fair value?)

Numerous ways and means have come up to value equities. There is the favourite price-earnings ratio that examines price in relation to earnings or the return ratios that deal with profitability of a business. Then there are parameters that seek to value assets-- replacement cost, book value and net asset value. Of course, not to forget the queen of them all-the discounted cash flows.

But the market keeps throwing unique instances that challenge these means-instances that cannot be explained by the existing tools. Thus begins a new learning. And the process of evolution continues in the stock market.


 

Better than the rest
About two years back, bank stocks typically quoted below their book values. Their business was cyclical, closely linked to the economic upturns and downturns and so on. Then came HDFC Bank and ushered in a new genre in banking. It quoted at a price-to-book value of 8x when the market leader State Bank of India was at or below its book value. And it has retained its premium rating to this day.

Dr Reddy's Labs, an Indian pharmaceutical company, has always been quoting a notch ahead of its Indian peers. And in recent times, it has even inched close to the MNCs like Glaxo and Hoechst.

Another stock that has defied valuation norms is Reliance Petroleum. Studies of DCF --theoretically the best method of equity valuation--put a fair value of about Rs45. But that didn't deter the stock from reaching up to Rs70 levels, quoting way beyond the other oil refining and marketing companies.

Instances of "expensive valuations" are perhaps most common in the technology sector. At the peak in February 2000 (did I hear you sigh?) Wipro was quoting at a price-to-earnings of about 400x. Now after a year, all the techs have fallen by about 70-80% of their peak values but Wipro still trades at a premium to all the listed stocks.

I am sure you can recall enough examples where stocks have consistently traded at or over and above their fair value.

 
That makes one wonder: Why do some stocks trade at a premium?
Is the market blind in love?
History has it that though at times the market is in the grip of blind frenzy or hapless panic, it has got its sanity restored sooner or later. Over a longer timeframe the market corrects its excesses.


 

Then, is there something wrong with DCF as a measure of value?
Again the answer is a clear "No". DCF in all its simplicity and elegance says that the value of a business is the present value of its future cash flows. Thus, the stock price should ultimately converge to the DCF value.


 

So what is the cause of this gap between market value and the DCF value?
Michael J Maboussin, Professor at Columbia Business School, has attempted to explain this gap with the concept of "real options".

Real options?

What does a company comprise of? It has its current businesses and it has opportunities. Companies get cash flows from their current operations.

In addition to that, they have several strategic options that they can explore in future.

Here, sample these:
  • Flexibility - A company can set up a new manufacturing facility or plan line extensions of a brand (expand). It can get rid of unproductive plants (contract). It can defer a project for a more suitable time. Or it can get out of a line of business (abandon).

     
  • Contingency - A company can undertake new R&D investments or try out an innovative advertising campaign. These projects might have zero NPV but they have a crucial bearing on the company's future projects.

     
  • Volatility - Some companies operate in extremely uncertain environment and can adopt several courses of actions with changing scenarios.

All these are opportunities that exist and are valuable. However, it is difficult and premature to attribute cash flows to them. This is because the time span and the plan of action are very uncertain.

DCF can do a brilliant job in projection of cash flows from a company's existing businesses. But it is practically impossible to calculate cash flows that a company can get from these opportunities. Thus DCF does not "capture" the value in these opportunities.


 

But the forward-looking market values these opportunities nonetheless
This is because these opportunities are value generating for the company. This is the source of the gap that one sees between the market value and the DCF value. One can bridge this gap by extending the concepts of financial options to these real life opportunities. Hence these are called Real options.

A financial option is a derivative instrument called "option" that offers you the right but not the obligation to buy a commodity (say a stock) at an agreed price on a particular date.

Similarly, companies have the right but not the obligation of entering into some opportunity during a particular period at a particular cost.

Real options can complement the DCF method of valuation.

A company can thus be better valued as a combination of: discounted cash flows of its existing business plus a portfolio of real options.

For the market sees more than meets the eye.

 

Article 8: Real options at work  
(It is time to start learning to value the unimaginable that is valuable in stocks)

(We take our discussion on real options further. Just in case you have missed out on our first episode on real options, we strongly recommend that you take a look at "Real Options: The missing link".)

Visualise this company called Great Soaps and Detergents Ltd (GSDL).

It has many good brands of soaps and detergents-people across social segments use its products in the farthest nook and corner of the country. Imagine the distribution reach that it must have to cater to such a wide audience!

To retain its control over its raw materials, it even has its own chemical facility where it produces linear alkyl benzene (LAB)-the primary raw materials for detergents. The excess of LAB it sells to other users. An integrated player indeed!

Its current financials look like this:

 

 

Rs (crore)
Equity 100 Sales 5000
Reserves 1000 Net Profit 500
Net worth 1100 Cash Profit 550
GFA 700 - -
GFA 700 - -
Depn 200 - -
NFA 500 - -
GFA 700 - -
CMP 500 - -


Hmm?a return on net worth (RoNW) of 45%--quite a profitable business. A net profit margin of 10% is indicative of a stable business.

Let's assume that the company is expected to grow cash flows by 20% for the next five years and 10% after that for its entire life. Taking the cost of equity as 21%, the net present value of the company works out to be Rs4052 crore.

But for some reason the market seems to like this company a little too much. It values the company at Rs5000 crore (its market cap is 500*100/10=Rs5000 crore)-that's a 23% premium!!

 Convention says that one must sell the stock. After all, a good company might not always make a good stock. But the market seems to think otherwise for the stock maintains its premium on a consistent basis.

Surely, you must have come across stocks like this one. It is in situations such as this is that real options help explaining the difference between the "fair value" and the "market value".

Above, in our discounted cash flow (DCF) calculation, we have valued the current business of GSDL, ie the cash flows emanating from selling soaps and detergents. But is that all there is to the company?

There are very many opportunities that GSDL can explore at some point in time. And chances are that it will.

  • It has a brand so powerful that it can extend that to related areas like shampoos. With its wide reach of distribution network, it can get into retailing. These are options to increase the scope of operations. This is called scope up option.

     
  • If it feels there is a growing market for the products then it can use its cash flows to extend its operations in new markets. This increase in size of operations is called scale up option.

     
  • Now supposing there is another cost effective raw material, XX. Can GSDL's chemical facility alternate between LAB and XX depending on cost efficiencies? This option of shifting to an alternative is called switch up or switch down.

     
  • GSDL may feel that the benefits of having its own LAB is disproportionate to the capital that is employed. So it might decide to totally exit from this-reduction in scope of operations or a scope down option. The capital so freed can be utilized for the more profitable soaps and detergents business.

     
  • Not all products yield the most profitable growth for large companies like GSDL. Then it might decide to abandon the less profitable products and this scale down option (reducing the size of product portfolio) can be valuable.

The company has the right but not the obligation to exercise these opportunities. What we are not sure is when or how the company will utilize them.

But this does not mean that the value of these options is zero. Since it is premature to attribute cash flows to these opportunities, our DCF analysis puts "zero" value to these opportunities. It is for this extra "potential" that the forward-looking market chooses to value the company at a premium.

So what real options suggest is very simple. A company has current businesses and opportunities.

 

 
Thus, Value of a company
= DCF value of its current business +
 
 
   value of its portfolio of real options.
Notice a crucial characteristic of real options?

The best part about real options is that it brings in strategy into play and hence makes a more realistic valuation tool.


 

But before we get carried away by "real options", a caveat is due?
What is the probability that GSDL has the ability to exercise these options? Taking this question further, does any and every company in the soaps and detergent segment enjoy these options?

There are some qualities that the concept of real options presupposes.
 
  • What good are the real options to the shareholders if the management is incapable of understanding and implementing them? GSDL should have a competent management.
     
  • Real options best apply to market leaders -they have the financial power and management vision to explore new opportunities. Moreover, since it is already a leader it has a more compelling need to identify new avenues for growth.

     
  • And finally, real options are most valuable when the conditions are uncertain. For an option the downside is limited; so more volatility provides a greater scope for an upside with a limited downside-clearly more valuable.

In fact, real options work best when these three criteria are in place. And these are the very reasons why two companies operating in the same business might not have similar option values.


 

Now comes the billion dollar question: How relevant are real options in the stock market?
If you remember the discussion started with an attempt to explain the divergence between the stock market value and the fair value given by DCF. There is little doubt that the market values opportunities. After all, they can generate value for the company.

Implicitly, while talking about stocks we do talk of "potential" for companies. Real options provide a theoretical framework to put a number for what we loosely term as "potential".

We will let Maboussin explain the relevance of real options in the stock market.

Is it valuing the unimaginable? Yes
Is the unimaginable valuable? Yes


 

As an investor, what are your?well?options? J
Depending on your risk profile (and hence return expectations), there are three options that you can take:

 
  • Ignore real options and value the company for its present business. Needless to say that this is the most conservative approach. You value the company for what it is. You will not be willing to pay a premium of what a company could become. Your risks are lower but you will miss the miss multi-baggers.

     
  • Get the real option free. This is an "in-between". And this requires smart stock picking. You need to find companies that are quoting at or near their fair value of their existing business but which have some potential asset that has yet to yield revenues.

     
  • Or you could take the most aggressive option-identifying and valuing real options. This means you will invest in the "expensive" stocks in the hope of what they could emerge to be in future. Here the risks are highest but chances are that you will stumble on multi-baggers.

 

Article 9: Return on assets  
(This sibling of RoNW and RoCE steps in at a time when the other two can't be relied on)

Return on assets (RoA) is a lesser-known sibling of return on net worth (RoNW) and return on capital employed (RoCE). Rarely will
you find it springing out of research reports, quite unlike the limelight friendly RoNW and RoCE.

But do not underestimate RoA. It treads in where RoNW and RoCE falter and in its own niche it turns out to be much more powerful then either of them.


Introducing RoA?
Before we go any further, a formal introduction with RoA is due.

Return on assets is defined as net profit divided by the total average assets.

Look at the components of RoA and its concept will be clearer.
 

  • Net profit is the net of all types of income and all types of expenses.

     
  • Total average assets are what the company has had working for it during the course of its business. (Do you notice that total assets is also a reflection of the total capital that has been employed in the business?) It is more prudent to take an average of assets of two years since the balance sheet gives a snapshot of the financials as on a particular date. What we are interested in is getting to know of the assets that have been in use for the entire year.

RoA tells us how much return has the company ultimately earned on every Re1 of asset that it has. (After all, ability to generate cash flows is what defines an asset). That's RoA in a nutshell.

Now the questions that present themselves are: What does it do? And what does it not do?

It's another of those tools that help us evaluate a business. At Sharekhan School, while valuing equities, we have discussed a few other such tools.

There is RoNW that indicates what is the ultimate return that a business earns by utilising the shareholders' funds in the business.

Then there is RoCE that keeps its focus on a company's operating excellence (or the lack of it).

Family snap-shot

Return on net worth = profit after tax / net worth
Return on capital employed = net operating profit less adjusted taxes / total capital employed
Return on assets = net profit /total average assets

Between the two of them, they give a good perspective of the profitability and capital efficiency of most companies--whether it makes soaps or drugs or heavy equipment or oil or cement.

But banking? What about banking?
A bank has money as its raw material and money as its finished goods. It accepts deposits from people like you and me, and pays us some interest. And then it uses these funds as leverage-meaning it loans out the funds at a higher interest.

The difference between the interest that it pays to the depositors and the interest that it gets from its loans-also called 'spread'-is the money that the bank makes for itself. So unlike any other company a bank does not have clearly distinct operating and investing cash flows.

To calculate operating profit, one needs to distinguish between the interest expense towards depositors and towards others. Similarly computing capital employed is also not so easy. Since deposits are used for commission, they are not strictly capital employed in banking activities unlike the shareholder's funds and other borrowings. Plus the provisions and other liabilities towards bad debts should be excluded from capital employed for a bank. Since operating profit-PBDITA-is difficult to isolate and capital employed in the business need to be computed differently, RoCE is not so useful while valuing banks.


What about RoNW?
A bank operates at high leverage. It's liabilities-its deposits--run into crores of rupees. They are far higher than the net worth of the bank. Its debt:net worth (D/NW) is in the region of 13-17 (incomparable to any other business). But mind you, there is nothing wrong with this per se-that's the way the business is. D/NW has little relevance in a bank. Sneak a glance at the table.

 

Table: Interesting features that distinguish a bank

 

xx Debt/NW (x) NW / TCE RoNW

RoCE

RoA

State Bank of India 17.0 4.6% 18.2% 20.9% 0.8%
Bank of Baroda 16.0 5.5% 16.4% 27.8% 0.9%
Corporation Bank 12.7 6.8% 21.9% 38.0% 1.3%
HDFC Bank 13.3 6.4% 22.0% 25.7% 1.5%
ICICI Bank 9.0 9.5% 14.4% 15.9% 1.1%


** Note:- NW=Net worth; TCE=Total capital employed; RoNW=Return on net worth; RoCE=Return on capital employed; RoA=Return on assets

This also means that net worth is but a small portion of total capital (less than 10%) that has been employed in the bank. Taking only return on net worth (RoNW) as a measure of capital efficiency would not at all give a complete picture. What more, given the quantum of loan that the bank extends on its borrowed funds if loans go bad, then it can endanger its net worth.

Thus due to the peculiar nature of a bank's operations and due to the way RoNW and RoCE are defined, these two measures are inadequate by themselves in revealing the operating capabilities of a bank.

That's where RoA enters and fills in the gap
It takes the net profit-that includes the impact of interest spread, the operating efficiency and the risk profile. And compares it against the total assets that the bank has given out as loans. What it shows is the profit that the bank has earned on its assets-which is essentially the capital that has been put at risk.

 What makes RoA a suitable tools for evaluating a bank?
The asset that the bank has is the loan portfolio-that is earning a commission by way of interest. Thus the profits made should be examined in relation to the total capital. Like RoCE and unlike RoNW, RoA concerns itself with total assets (which is nothing but equal to the total capital employed). Thus, RoA is a better proxy than RoCE.

Secondly, since borrowing and lending is the basic business model of a bank, interest expense and interest are a part of its operations. It is difficult to distinguish between operating, investing and financing activities. Hence it makes sense to take the net profit instead of the operating profit. Like RoNW and unlike RoCE, RoA takes the net profit.

Therefore, RoA steps in to fill a gap. And hence proves to be a more powerful and useful performance yardstick in evaluating a bank.

Taking the principle to a generic level, RoA is useful in a business where most of the funds are deployed in assets that have been loaned out and are earning a commission.


Can you think of some other industries or companies where RoA finds utility?
Hmm?need to think, right? Now you know why RoA is not so widely used.

The NBFCs that have banking like activities can obviously be judged using RoA. Or think of a leasing company where equipment are leased out.

Or a company like Hitech Drilling that has two rigs, which are used by oil exploration companies like ONGC. Its gross fixed assets stand at Rs134 crore-these are old and hence highly depreciated taking the net fixed asset to Rs70 crore. The total asset is Rs132 crore. This reflects the business model of Hitech Drilling-the company's assets (the rigs) are hired out to the companies in return for a fee that is called as a rig rate. Should you want to measure the business prowess of Hitech Drilling, you need to check the return on assets.

Summing it up, RoA is very useful in a niche-businesses where the entire asset earns a commission.

 

__________________________________________________________________________________-

Chapter 5: Investing Styles
(Everything about the groovy styles of investing in stocks..)

 

Article 1: Of value investing  
(Value investing is like buying a TV during the festival season when every manufacturer is tryin...
)

Should you buy Growth? Or should you buy Value?
You should buy what makes you money said the wise guy.

Growth vs. Value investing is one of those debates that have been around for ages now and you can be sure that in the year 2050 the inheritors of your portfolio will still be at it, hammer and tongs. Because, they are two diametrically opposite schools of thought on the way to make money in the stock market. But why re-invent the wheel? Let us first turn to the Gurus who wrote the book on what both these schools of investing stand for.


 

For Value stocks we turn to Sir John Templeton:
These are stocks selling at substantial discounts to our appraisal of their longer term, intrinsic value. Generally, we choose solid companies whose stock is trading at prices that are unduly low in relation to their value and potential.


 

And for growth stocks here's the word from the doyen of growth investing, Mr. Thomas Rowe Price, a pioneer of this approach in the late 1930s:
Growth stock investing focuses on well-managed companies whose earnings and dividends are expected to grow faster than both inflation and the overall economy. The real test for a growth company is its ability to sustain earnings momentum even during economic slowdowns. Such companies will provide long-term growth of capital, preserving the investor's purchasing power against erosion from rising prices, he predicted.

Now that we have the words of the masters let's delve into the Value school today and next time we'll dig deeper into growth.


 

Buying a Dollar for 50 cents
Value investing is a very simple concept. As Warren Buffett, the legendary investor and disciple of Benjamin Graham put it, its all about "...buying a Dollar for 50 cents...". So if you find a cement company which is trading at Rs120 a share, (like say ACC is) and you believe that the intrinsic value of the company is actually Rs200 per share because that is what your analysis of its business, assets and prospects justify, then you would jump to buy it because it would clearly be a bargain buy.

Value investing is a lot like buying an Arrow shirt at their Annual sale. Or Buying a TV during the festival season when every manufacturer is trying to woo you with a 'value for money' offer - 20 DVD's worth Rs9000 free with a 14' TV priced at Rs14,000. As you can see, in both instances there is an element of waiting for the best bargain and buying at that opportune time.

Just like the shopper who scours the market for the best bargain before making his purchase, the Value Investor hunts for stocks that are ' trading at prices that are unduly low in relation to their value and potential.'

Price Earnings ratios, Price /Book ratio, Enterprise Value/Replacement value, Dividend yield, Liquidation value. These are the metrics by which Value investors typically place great store.

Low P/E & P/B ratios, a discount to replacement value, a high dividend value and a discount to liquidation value can get a value-oriented Investor highly excited.


 

What does the value investor hope for?
That sooner or later the asset will trade at a price more reflective of its Intrinsic value and then he, who bought it at a bargain will be sitting on neat little pile of money (profit).

One of the most popular delusions about value investing is that it is all about liquidation value and does not look at an enterprise on a going basis. Some harsh critics would have us believe that Value investing is the equivalent of investing by looking in the rear view mirror. However, the words of the masters indicates otherwise.

Let us go back to the words of Sir Templeton and focus on his choice of 2 phrases - '...longer term, intrinsic value...' and '...prices that are unduly low in relation to their value and potential...'.

It should be quite obvious that 'Longer term Intrinsic value' is not and cannot be a function of the past. And mark the use of the word Potential in the second phrase - that again implies a peep into the future.

Here's Ben Graham, the author of Security Analysis & Intelligent Investor, and the father of Value investing on the same subject.

While it is true that it is the expected future earnings and not the past that determines value, it is also true that there tends to be a rough relationship or continuing connection between past earnings and future earnings. In the typical case, therefore, it is worthwhile for the analyst to pay a great deal of attention to the past earnings, as the beginning of his work, and to go on from those past earnings to such adjustments for the future as are indicated by his further study.

What we are driving at is that 'Value' investing does not ignore the future. It merely attributes a lower probability of being able to successfully predict the future.


 

The attributes of a Value Investor
Value investing places a great premium on a virtue called Patience. If you are the kind of shopper who rushes into a shop to buy what you came for and rush promptly out, then value investing is not for you.

On the other hand, if you are the type to walk into 10 shops, compare prices and work out the arithmetic of the special offers before making up your mind, then value investing might be just what the doctor orderd. The value investor does not mind waiting for a bargain to come along - the annual Arrow sale, the festival season...

But that is not the only reason why Patience is a key virtue for a wannabe Value investor. It's one thing to possess the tools and the knowledge to figure out that something is trading below its intrinsic value. But you make money from an undervalued stock only when the price finds it correct levels. That happens when more people recognize the fact that the stock is undervalued. And that can be a long, long wait.

The fact that value investing places a premium on patience in a round about way again reinforces our belief that Value investing is not a backward looking tool. Think about the cement company in question. As per your estimate its intrinsic value is Rs200 per share today. But remember, its not what it is worth today, but what it will be worth on the day that the market correctly prices it, that will determine the profits you make.

What if a new revolutionary technology reduces the cost of building a cement plant by 20% due to a change in the manufacturing process? What if Dupont or BP develops a new plastic that does away with the need for cement next year? Then what? It would be only fair then to presume that in those circumstances ACC's intrinsic value would follow suit and head lower.

The Intrinsic value as estimated today is based on our knowledge of the factors that impact the company and our ability to forecast them.

The moral of story is that you can ignore the future only at your own peril. And a Value investor must recognize that. The great Value investors knew that.

What the Value investors are looking for is Margin of safety. They are looking at buying a stock at as much of a discount to Intrinsic value as possible. This provides them with a margin of safety because the future is always difficult to predict!

Growth investors on the other hand have their eyes firmly focused on the future. Next time we'll dig into their side of the story.

 

Article 2: Growth Investing  
('Growth Investing' School bets the farm on the Future...
)

We've already got a grip on what Value Investing is all about. If you read our piece on Value, you'll remember that its mostly about patience.

On the other hand, the Growth School bets the farm on the Future.

Growth investing, as defined by Mr Thomas Rowe Price, a pioneer of this approach in the late 1930s, is:

Growth stock investing focuses on well-managed companies whose earnings and dividends are expected to grow faster than both inflation and the overall economy. The real test for a growth company is its ability to sustain earnings momentum even during economic slowdowns. Such companies will provide long-term growth of capital, preserving the investor's purchasing power against erosion from rising prices.

Ok, that's simple enough. This is of course the 'In' school for the past few years. Growth investing has been trouncing value-based investing for the past few years by a wide margin. While we have little data for the Indian market, there is a wealth of it on such issues about the US market. And if you look at the chart below it is amply clear that Growth has been the way to go for the past few years.

 



 

The basic assumption underlying growth stock investing is that these companies have above average rate of earnings growth and that over time their stock prices will reflect this growth. The difference between growth and value investing is best understood by the following question.


 

Would you rather buy a great company at a good price or a good company at a great price?
Growth investing places great store in buying great companies at a good price. Not necessarily at a great price.

The metrics of growth investing are very different from that of value investing. They do not place great emphasis on tools such as P/E, P/B, dividend yield or Replacement value. Growth investors tend to look more at the future. So they are more concerned with prospective P/E's and PEG ratios. In other words they are more concerned with the company's P/E based on 2004 earnings than with 2000 earnings.

Since they place great store by Intangibles such as brand value, technology edge et al, they typically disregard measures such as Replacement value and Book value. Measures such as Replacement value and Book value are based on accounting entries in the Balance sheet and do not therefore capture the intangible assets of the company. The intangibles could be the company's brands, its human capital or its IPRs.

Also, since they are typically on the lookout for high growth businesses, they disregard dividend yields. Not without reason - fast growing companies justifiably prefer to reinvest their profits in their business rather than pay them out.

 Irrespective of whether you are growth or value investor, Management is always a key attribute in buying a stock. But with a growth company, where the job is not just to maintain consistent but higher than average growth rates, the nature of the challenge faced by management is of a higher order. Without any prejudice to the Value school, it is fair to presume that the premium placed on management quality by Growth investing is definitely in another league altogether.

The same applies to interest rates as well. Typically Growth stocks are more sensitive to interest. This has more to do with the growth premium than with debt levels.


 

Growth premium?
Given their steady but above average growth rates, growth companies obviously get more attractive during the period when interest rates are low or are headed lower. However when interest rates head higher, then the value of the future cash flows gets impacted quite substantially and the appeal of growth companies does suffer as a consequence.

Also, remember that Growth stocks get a lot of their value from future cash flows. Typically, the impact of future cash flows in a stock's current valuation is much higher than that for a value stock. But when interest rates rise, the value of those future cash flows drops very rapidly, hence making the stock more vulnerable to interest rates.

The key issues that a growth company faces are
 
  1. Can it sustain its rapid pace of growth?
  2. Can growth be financed internally or does it require borrowing money?
  3. Is the company growing faster than it its peer group? (This is particularly important because in a favourable business environment a lot of companies will record high growth rates. The key is to identify whether this growth is an industry wide phenomenon or whether the said company has a key advantage that is propelling it at a higher growth rate than the peer group. And whether that advantage is sustainable.)
  4. Does the management have the ability to manage this growth?

The question of how to value growth stocks is one that has no straightforward or simple answers. Unlike Value investing which is quite well defined and has easy to understand metrics, growth investing is more difficult to quantify. Discounted Cash Flow (DCF or NPV) is the only tool that an Investor trying to evaluate growth companies can turn to.

The catch is that DCF involves several assumptions :

  • the rate at which cash flows will grow, the period of the explicit forecast (for which cash flows have been estimated),
  • the interest rate to be used to discount the future cash flows (because money to be received tomorrow has a lower value today )
  • an estimate of terminal value (the value at which one expects the stock to trade at the end of the explicit forecast period).
The DCF model has its roots in what is called the Dividend Discount model. It owes its origin to John Burr Williams who introduced this model in his Theory of Investment value in 1938. In his words,

 
"In short a stock is worth only what you can get out of it. Even so spoke the old farmer to his son:
A cow for her milk
A Hen for her eggs
A stock, by heck
For her dividends"


This is obviously no easy task, because it involves complex calculations and many assumptions. But this remains the only way to value growth stock. It is because it involves so many assumptions about the future that growth investing stands apart from value investing.

And because Growth investing is less about a rule-bound approach, it is quite easy to err. Growth stock investors would do well to remember this warning from Warren Buffett in his 1989 Chairman's speech

"In a finite world, high growth rates must self-destruct. If the base from which the growth is taking place is tiny, this law may not operate for a time. But when the base balloons, the party ends. A high growth rate eventually forges its own anchor.

Carl Sagan has entertainingly described this phenomenon, musing about the destiny of bacteria that reproduce by dividing into two every 15 minutes. Says Sagan: "That means four doublings an hour, and 96 doublings a day. Although a bacterium weighs only about a trillionth of a gram, its descendants, after a day of wild asexual abandon, will collectively weigh as much as a mountain...in two days, more than the sun - and before very long, everything in the universe will be made of bacteria."

Not to worry, says Sagan. Some obstacle always impedes this kind of exponential growth. "The bugs run out of food, or they poison each other, or they are shy about reproducing in public."


 

So which is the better way to make money? Growth or Value investing?
As history shows there have been many investors from both schools who have met with great success. The key to their success has been their discipline and commitment to following what they understood best.

Investors who play musical chairs between these 2 styles run a greater risk. The risk of following the wrong strategy at the wrong point!

 

Article 3: Margin of Safety  
(What does the value investor look for? Come, let us delve deeper into his mind)

'What the Value investors are looking for is Margin of Safety. They are looking at buying a stock at as much of a discount to Intrinsic value as possible. This provides them with a Margin of Safety because the future is always difficult to predict!'
That is what we said in our piece on Value Investing. If you have not read it, we suggest that you may want to do so before reading this story.

It is clear enough from the above statement that when you buy something at a discount to its Intrinsic value then you enjoy a degree of safety in relation to that investment.

The Value Investor aims to buy a genuine Rs500 note (not the fake variety) for Rs200. He is equally willing to buy it for Rs300 or Rs400. But as the price climbs and gets up to Rs499.99 he turns cautious. The reason for his behavior is quite simple. As the price climbs closer to Rs500 the Margin of Safety is eroded.


 

But that should be obvious enough to all of you.


 

As for the issue of calculation of Intrinsic value there are several methods that you could adopt - Liquidation value, Replacement value Book value or even Dividend Discount Model (Discounted cash flow). The choice of method depends on what you believe is most relevant to the stock you want to evaluate.


 

But what of the intangibles?
However as we move away from the mechanical and quantifiable to the metaphysical and the world of ideas, it is far more difficult to establish Intrinsic value. For a company like ACC we could choose very easily to go with Replacement value as the best estimate of Intrinsic value. That is not very difficult to calculate. But how do you estimate Intrinsic value of companies such as Infosys and HLL? Obviously the traditional Balance Sheet based measures do not help you arrive at a benchmark.

These companies take their value from many an intangible asset, which makes the simple Replacement value or Book value based estimates meaningless. There is no option but to value them as a 'Going Concern' - based on their future profits (Earning streams). In other words you have to turn to models based on Discounted cash flow. But that is no easy task.


 

Several imponderables underpin a forecast
It involves projecting the company's profits for many years into the future. It requires making an assumption about that rate at which the company will grow. And underlying that single assumption are several assumptions about how the market for the company's products will evolve, whether their management will continue to be as focused as you currently believe them to be, how competitors will behave or respond, what regulators might or might not do in reshaping the competitive environment and technological obsolescence.

In reality there are hundreds of imponderables underlying that one simple growth estimate. The Margin of Safety is meant protect you against those imponderables.

But the Margin of Safety is also meant to protect you against one other error. In the words on Benjamin Graham:

 

While it is true that it is the expected future earnings and not the past that determines value, it is also true that there tends to be a rough relationship or continuing connection between past earnings and future earnings. In the typical case, therefore, it is worthwhile for the analyst to pay a great deal of attention to the past earnings, as the beginning of his work, and to go on from those past earnings to such adjustments for the future as are indicated by his further study.

You cannot properly buy an investment security on the basis of expected earnings, where these are very different from past earnings -- and where you are relying on new developments, as it were, to make the security sound, when it would not have been sound on the basis of the past.

But you may say, conversely, that if you buy it on the basis of the past and the new developments turn out to be disappointing, you are running the risk of having made an unwise investment. We find from experience, though, that where the past Margin of Safety that you demand for your security is high enough, in practically every such case the future will measure one. This type of investment will not require any great gifts of prophesy, any great shrewdness with regard to anticipating the future.


 

In other words the basic Principle underlying the Margin of Safety is one of 'Continuity'.


 

In the words of Graham:


It is also true that there tends to be a rough relationship or continuing connection between past earnings and future earnings.

 

 We are not suggesting that you drive with your eyes fixed on the rear view mirror. What we are however saying is that what you see in your rear view mirror holds the key to what you will see (in front of you) through the front windshield of the car.


 

Going rosy-eyed
When you project the earnings that the company is likely to earn over the next 10 years in an attempt to arrive at an Intrinsic value, you would do well to remember that. Many an investment mistake can be attributed to projecting a rosy-eyed view of the future for a company whose past never justified such a forecast.

But first a word of caution about looking at the past. The past is not just the year gone by. The past is a normalized and reasonably long period of time over which a trend can be discerned. Say 5 years. In other words look at what Tisco's profit growth over a 5-year period has been when estimating its future growth rather than just the last 2 quarters - in which its profits have grown by over 100%.


 

Margin of Safety
l protects you from imponderables
l is based on the principle of 'Continuity'
l prevents you from buying a good stock at the wrong price
Why Margin of Safety?
There are 2 types of mistakes an Investor can make - buying a bad stock and buying a good stock at the wrong price. Nothing other than rigorous analysis and discipline can prevent the first mistake. But there is a method to prevent the second mistake. The Margin of Safety.

According to Graham there are 2 methods of analysis and investing, which emphasize value.

 

The first division represents buying into the market as a whole at low levels; and that, of course, is a copybook procedure. Everybody knows that is theoretically the right thing to do. It requires no explanation or defense; though there must be some catch to it, because so few people seem to do it continuously and successfully.
 

The second method emphasizes the concept of Margin of Safety and underpins Value Investing:
 


The thing that you would naturally be led into, if you are value-minded, would be the purchase of individual securities that are undervalued at all stages of the security market. That can be done successfully, and should be done -- with one proviso, which is that it is not wise to buy undervalued securities when the general market seems very high. Don't forget that if Mandel or some similar company sells at less than your idea of value, it sells so because it is not popular; and it is not going to get more popular during periods when the market as a whole is declining considerably. Its popularity tends to decrease along with the popularity of stocks generally.

 

Next time you buy a stock, don't stop at asking yourself if you are buying a good stock. Also ask the question - Am I buying a good stock at the wrong price?

If you enjoy a Margin of Safety on your purchase then it is likely that you are buying at the right price.

 

_______________________________________________________________________________________

Chapter 7: Futures and Options
(What are futures and options? What purpose do these serve? Find out more... )

 

Article 1: Enter the Futures Exchange 
(Forward contracts are best known for their risk eliminating properties But these are also fraug...)


 


 

 
Hello, folks! Been watching this page vigilantly, eh? Still trying to figure out how Sohan and Mohan would have signed a futures contract if they had inhabited two different corners of the country? Well, we are back. Back with the solution and more.

So, without much ado, let us turn the clock forward and leap into the world of forward contracts et al, and of Mohan and Sohan.


 

For those who missed the bus last time...
Mohan, the farmer and Sohan, the rice miller, had signed an agreement in the month of February one particular year to sell and buy, respectively, rice at a predetermined price of Rs12.50 per kg two months hence. Such an agreement is termed as Forward Contract.

Now why did they decide to carry out the transaction at a predetermined price? Well, Mohan feared the rice prices to fall to Rs10 per kg by April that year while Sohan expected the price of rice to rise to Rs15 per kg during the same period. So, in order to avoid the price risk, they decided to settle for a middle course.

 
Forward contracts are fraught with risks
Now let us assume that Sohan was bang on target about expecting higher prices that April. For the country was faced with rice scarcity that year and the price of the crop soared to Rs15 per kg. Sohan was happy that despite rice prices rising to Rs15 per kg, thanks to the forward contract he had signed with Mohan, he would be able to procure rice at Rs12.50 per kg.

However, as it happened on the day the transaction was to be carried out, Mohan defaulted on the contract, i.e. he refused to sell rice to Sohan at the predetermined price of Rs12.50 per kg. As a result, Sohan was forced to buy rice at the spot price of Rs15 per kg from the market.

Well, Sohan was easily duped, as the contract that he had signed with Mohan did not involve any guarantee. And it is not Sohan alone, anybody who signs a forward contract runs the risk of the other party defaulting on it. And this risk is known as the counter-party risk. Almost all forward contracts are fraught with counter-party risk.

That is one major drawback associated with forward contracts. Unfortunately, there are some more.

Let us assume that Sohan is very well informed and has access to all information available on the rice crop, including its price the world over. Mohan, on the other hand, stays in a very small village with not much knowledge of the outside world.

As an informed party in a forward contract, Sohan is in a better position to predict the price of rice and dictate the contract price in his favour. Hence, due to lack of equal distribution of information, one party in a forward contract is always at a disadvantage.


 

Now imagine that in the neigbouring village, Ram is a farmer while Shyam, a rice mill owner. In that fateful February when Mohan and Sohan signed a forward deal at Rs12.5, Ram and Shyam decided to transact the two-month forward at Rs14.0 per kg. While Ram expected the price to rule at Rs13 per kg, Shyam expected it to be at Rs15 per kg. They struck their forward contract at Rs14 per kg.

Two different expectations of the future price of rice. Which one does one choose? Of course, in our example, the price of rice in the month of April stood at Rs15, indicating that the contract between Ram and Shyam was closer to the price than the one between Mohan and Sohan.

However, from both the forward contracts one had no way of knowing the price of rice two months in advance, as each contract had different price expectations for the same thing. Clearly, a forward contract does not help us to fix the price of an asset in advance. Hence, economists would state that a forward contract does not aid price discovery.

Have we got you worried talking about the drawbacks of a forward contract? Worrying about the risks involved?

Well, worry not! The Americans had thought of this way back in 1848. Which is why they established the Chicago Board of Trade (CBOT). The main objective of the world's first future exchange was to bring farmers and merchants together. The forwards traded on this exchange were standardised in terms of quality and quantity of goods, as also the place of delivery. These standardised forward contracts were popularly termed as future contracts.

These future contracts were traded on future exchanges. A futures exchange provides a trade guarantee in case of all future contracts traded on it and therefore acts as a counter party for the contracts. In case of a default, it has to pay to the other party involved in the contract. Hence, the futures exchange eliminates the risk of default.

The exchange also takes care of other problems associated with future contracts, like unequal distribution of information and, hence, no fair price, or price discovery. How?

In a future exchange, there are many players who are well informed and can arrive at a fair price for future contracts. What is a fair price? Read about this in our next article. Meanwhile, if the traded price is different from the fair price, arbitragers step in and bring the traded price back to the fair price.

 

Article 2: Forwards- the prelude to Futures  
(A forward contract allows you to fix your future. Can't beleive it? Read on...
)

Meet Mohan. He is a farmer by profession. He grows rice in a small village in Haryana. He sows seeds in the month of February and harvests his crop in April every year. Whenever there is scarcity of rice in the state, he sells his stuff at a high price. But when the market is glutted with rice, he takes a hit and has to dispose of his crop at a throwaway price. Risky business that, eh?

Sohan runs a rice mill in a neighbouring village. He purchases the rice crop from farmers like Mohan, removes the husk from the crop and sells the rice in the market. There are years, when due to an oversupply situation he is able to procure rice at a favourable price. On the other hand, in times of scarcity, he has to purchase rice at an exorbitant price. So, his business is equally fraught with risk.

One February few years back, Mohan expected the price of rice to drop to Rs10 per kilo by April that year due to oversupply in the market. However, Sohan expected rice prices to rise to Rs15. Mohan made up his mind to sell his crop at any price higher than Rs10. On the other hand, Sohan was prepared to purchase rice at any price below Rs15.

They bump into each other at a cattle fare in Mohan's village. Soon they get talking and exchange views on their respective businesses. They learn about each other's view on the rice price too. To escape the risk associated with the price of rice, they enter into a deal as per which Mohan agrees to sell rice to Sohan at a pre-determined price of Rs12.50 per kilo. In other words, they entered into a forward contract. Though they sign the deal in February, the actual transaction is carried out in the month of April only.


 

But what is forward contract?
Well, it is an agreement to buy and sell an asset at a certain time in the future at a predetermined price.

Now, consider this. If the price of rice had remained below Rs12.50 per kilo that April, Mohan would have made a profit and Sohan, a loss. But if the rice price had crossed Rs12.50, Sohan would have made a neat profit and Mohan would have taken a hit.

But thanks to the future contract, nobody would have suffered a loss even if the price had gone against their expectations.


 

It's a win-win situation for both
How? After entering into the forward contract, Mohan could budget his general spending on the basis of the money that he would receive by selling rice to Sohan in April. At the same time, Sohan, knowing his raw material (rice) cost in advance, could also work out the selling price of the clean rice. Hence, forward contract helped both the participants do away with all risks associated with the price of rice.

A forward contract not only helps one reduce the price risk associated with commodities but also eliminates the interest rate risk and foreign exchange risk.

Assume that your company is planning to expand its operations. It expects to do so in the next two months and will need about Rs200cr to do so. However, the finance manager of your company is not sure as to what the interest rate will be like in the next two months. It may go up, in which case his company will have to borrow at a rate higher than the existing rate. It may even drop; in which case his company will benefit for it will be able to borrow at a lower cost.


 

So, what does the finance manager do?
Smart that he is, he approaches his company's bank and enters into a two-month forward contract for Rs200cr at a certain fixed rate. This forward contract is called Forward Rate Agreement (FRA). So, how does the finance manager benefit? Knowing in advance the interest rate at which his company will borrow, helps him work out the finance cost of the expansion project. And hence, the viability of the project.


 

And how does a Forward Contract help eliminate forex risk?
As you all know rupee depreciation hits importers while appreciation of the rupee affects exporters. However, at a given point of time exporters and importers can remove this uncertainty regarding the rupee's movement by signing forward contracts. How?

Let us understand this better with an example. A textile manufacturer wants to import some textile equipment from the US. It will cost him a total of $1000, which he will have to shell out after two months. The current Rupee-Dollar exchange rate is Rs40 per dollar. But after two months, when the textile manufacturer will be required to make the payment, the Rupee-Dollar exchange rate is likely to be Rs45 per dollar! As is evident, the textile manufacturer's import cost will rise after two months in keeping with the depreciation in the rupee's value. So, how does he avoid this extra cost?

He approaches his bank and enters into a forward contract to buy $1000 after two months at a pre-defined price that is little higher than the existing rate. This helps him know in advance his finance cost and hence eliminates the foreign exchange risk.

But there is one problem regarding a forward contract. Assume that Mohan and Sohan live in two different corners of the country - Mohan in some village in Rajasthan and Sohan, in Tamil Nadu! How would the two meet and transact in such a case? How do they enter into a forward contract? But don't worry. Ever this problem can be solved. How? Wait and watch this place for the solution.

 

Article 3: Countering Counterparty risk  
(Of margins and how they handle counter party risk
)

Some time back, we learnt that the futures are traded on a futures exchange, which works as a guarantor to all trades in futures and therefore take care of all counter party risk. But isn't it a big risk for exchanges? How does the exchange take care of this counter party risk?


 

Default risk can crash the entire system
Futures normally have a maturity period varying from one month to one year. If the futures exchanges settle these trades on the last day of maturity, then again the default risk becomes high. And suppose Mr XYZ has 40 futures contracts long and there are 40 investors with short positions in one contract each. Then if Mr XYZ defaults, 40 contracts will default and this may crash the systems completely.

 Let's answer this question: which is more risky, a full payment of Rs90,000 after 90 days and or a payment of Rs1,000 every day for next 90 days? Of course, the full payment after 90 days. The futures exchanges understand this and therefore instead of a settlement on the final day of maturity, they have opted for daily settlement of all the open positions in the futures. Smart fellows!

But if even in this arrangement of daily settlement, Mr XYZ does not pay his one day loss, what happens to the other investors? How does the futures exchange take care of this one day default risk?


 

An initial margin takes care of compulsive defaulters
Future exchanges circumvent the really persistent defaulters using some very prudent measures, thus neutralising counter party risk. They require that both the parties involved in the future transaction pay an initial margin to the exchange. The margin is fixed based on the maximum historical price movement on the underlined asset. The BSE has set an initial margin of 10% on Sensex futures, while the NSE requires a 7% initial margin on Nifty futures. This initial margin is expected to cover at least one day's price movement in the Sensex or Nifty. (We will learn about the Sensex and Nifty futures in the following series).

 Futures are settled on a daily basis, depending on the market value of the future's closing price. But how does the daily settlement take place? Is it a very cumbersome process? In a word, no.


 

Futures are cash settled
The most beautiful thing about futures is that they are cash settled. There is no delivery of asset required of a party who shorts the future and vice versa. So if your position in a future makes a profit, then you receive cash.

The daily settlement also takes place through cash. So if you are holding a long position in future and today it ended above yesterday's level, then you receive the difference between yesterday's price and today's closing price. This transfer of funds is also known as daily margin, which is based on mark-to-market basis.

So does one have to take care of daily cash transactions?


 

Margin account makes it easy
In reality, when you enter into a futures contract, you deposit a certain amount in your margin account with your broker. Normally, this opening balance is above the requisite initial margin set by the exchanges. This extra amount is to take care of losses on your position in futures, if any. But what happens if the amount in the margin account becomes zero?

The margin account can never reach zero level because your broker will not allow you to carry the position in the futures if the account balance falls below 10%. If your position in the futures keeps making losses and the account balance falls to 10%, then your broker will ask you to refill the margin account to 15% of the current exposure in the futures. So the losses in the futures have to be paid as soon your account falls by 5%. But what about the profit on your position in the futures? Are they being paid to you according to your margin account balance?

Yes, the profit on the futures positions are also settled based on the balance in the margin account. So if your margin account balance goes above 15% of the current exposure, then you can withdraw this extra money from your margin account. But in practice, this is done once a week on a weekend. If your margin account balance is in excess of 15% of the current exposure on futures on Friday, then you can withdraw that amount on that day.

Let's take a simple example of a future contract, which you bought at Rs1,000 on 3rd January 2000. The future behaved in the following manner for the next 10 days.

 
Date Futures level Loss/
gain
Margin a/c % Of exposure Margin Call Closing Margin a/c %0f exposure
  1000   150.0     150.0 15.0%
03-Jan-00 980 -20 130.0 13.30%   130.0 13.3%
04-Jan-00 970 -10 120.0 12.40%   120.0 12.4%
05-Jan-00 960 -10 110.0 11.50%   110.0 11.5%
06-Jan-00 950 -10 100.0 10.50%   100.0 10.5%
07-Jan-00 930 -20 80.0 8.60% 59.5 139.5 15.0%
10-Jan-00 945 15 154.5 16.30%   154.5 16.3%
11-Jan-00 960 15 169.5 17.70%   169.5 17.7%
12-Jan-00 995 35 204.5 20.60%   204.5 20.6%
13-Jan-00 1005 10 214.5 21.30%   214.5 21.3%
14-Jan-00 1080 75 289.5 26.80% -127.5 162.0 15.0%
17-Jan-00 1200 120 282.0 23.50%   282.0 23.5%
18-Jan-00 1185 -15 267.0 22.50%   267.0 22.5%


So to take a position in the future, you need to deposit 15% of the exposure as initial margin, which is Rs150 in our example. Now after you bought the future contract, it started declining and on 6th January, it closed at Rs950. On this day, the margin account was 10.5% of the current exposure.

Till the time your margin account is above 10% of the exposure, your broker will not ask for any extra amount to pay the losses. But on the next day i.e. 7th January, the future closed at Rs930 and the margin account dropped to 8.6% of the exposure on that day, thus bringing on a margin call of Rs59.5 to refill the margin account to 15% of the current exposure at Rs930.

After this weekend, your fortunes improved and the future started moving up; on the next Friday, 14th January, it closed at Rs1080. At that point, the balance in your margin account was 26.8% of the exposure at that time. Hence you have a choice of withdrawing Rs127.5 from this account, leaving 15% as the initial margin.

So by using simple measures like initial margin and daily margin (mark-to-market), the futures exchange removes any counter party risk from the futures market. And by operating a margin account, the broker makes the transaction in futures very simple.


 

 

Article 4: Introducing index futures  
(What are index futures and how does one trade in them?
)

We saw earlier in the features on the forwards and futures that these instruments allow you to remove the price risk in the market from your investments. This price risk may arise from commodity prices, interest rates (bonds), foreign exchange and also stock prices. All the previous write-ups on futures were applicable to all kind of futures, but from here on we will concentrate on index futures only, our focus being the equity markets.


 

What are Index futures?
Index futures are contracts to buy and sell a stock market index at a fixed time in the future at a price agreed upon today. So if the underlying index is the Sensex, then the futures are known as Sensex futures and if the underlying index is Nifty, then they are known as Nifty futures.

Index futures are standardised contracts defined by the future exchanges and are trading on these futures exchanges. The standardisation is in terms of the time of expiration and the value of these futures contracts.


 

Expiration and value of futures contracts
Both Sensex and Nifty futures have a maximum life of 3 months and, at any point in time, there are 3 series of the index futures trading on the exchanges. The price of the contracts is fixed by defining a contract multiplier, which is 50 for Sensex futures and 200 for Nifty futures. So if you are buying one Sensex future contract at Rs4,000, then the contract size will be Rs4,000 x 50 (contract multiplier of Sensex futures) = Rs2.0lac. Similarly, if you are buying Nifty futures at Rs1,250, then the contract size for the Nifty future will be Rs1,250 x 200 = Rs2.5lac.

If index futures have a fixed expiration date, what happens to contracts that are not settled during the life of the index future? All such contracts, which are not settled during the life of the index futures, are settled at the final settlement price. This final settlement price is derived from the average of the last half an hour trading values of the cash market (Sensex/Nifty).


 

No delivery, 100% cash settled
The Sensex is composed of 30 stocks, the weightage of each based on the market capitalisation of the stocks. If you sold one future contract, then at the time of expiry you will need to deliver the Sensex, that is, its 30 stocks based on their weight in the index. This delivery of 30 stocks according to their weights in the Sensex could be a cumbersome process, and to avoid all such bother, index futures are settled in cash - profits and losses. If your position in the index future turns in a profit, then you will receive the profit equivalent in cash and if it makes a loss, then you pay the loss in cash.


 

Fixed maturity date makes it a zero sum game
An index future contract is struck between a buyer and a seller at a fixed price. The future contract has a fixed maturity date on which all the outstanding contracts get settled at the closing price. So, if the closing price of the index future is above the fixed price, then the buyer of the contract makes money and the seller of the contract loses money. And since the contract is between the two parties, the profit of one is the other's loss, meaning, there is no value created in the system. Hence the index futures are also known as zero sum game instruments.


 

Highly leveraged
In the feature on counter party risk, we saw that an investor can take a position in the index futures market by paying an initial margin of just 15% of gross exposure. Also, until your margin account balance is above 10% of gross exposure, you don't have to pay any extra money. This 10-15% margin requirement allows you to leverage your money from 6-10 times - that is, you can take an exposure up to 6-10 times of your investment in the market.


 

What is the premium for this facility?
There are no free lunches in this financial world; you do need to pay some premium for this leverage facility. But how much premium and how is this calculated? We shall walk down that road in the next of this series - `Pricing of Index Futures'. So keep in close touch with the Sharekhan School to better understand the unique world of index futures and more.

 

Article 5: Pricing of index futures  
(How are index futures priced and do they always trade at their fair value?
)

As we learned in our introduction to index futures, these are contracts to buy and sell a stock market index at a fixed time in the future at a price agreed upon today. Index futures are known as derivative instruments because they derive their value from the underlying index.


 

Taking exposure in Indian equity markets
There are two different ways to take an exposure in the Indian equity markets. In the first, you can pay the full amount of the exposure and take delivery of stocks. If you choose to do this, you need to invest 100% of your investment. Or, you could use the carry forward system, where you pay an initial margin (maybe 15*-20% of your desired exposure) while adopting a position and then carry forward this position in the market by paying the badla charge every week.

Suppose you want to take a position in the market for 2 months; then, with the first system of 100% investment you have an opportunity cost on your investment. While in the second case of the carry forward system, you need to pay the badla charge, which is, normally, the interest rate ruling in the market. In both cases, you need to pay some financial cost to take a position in the market.


 

The third route - index futures
Now with index futures, one has a third way in which to enter the equity market. If you want to take a position for 2 months, you buy index futures with a maturity period of 2 months. Here, you can take a position by paying an initial margin of just 10-15% and no extra cost thereon.

You're now wondering if there's some scope for arbitrage between first two options and the third? Sorry, there are no free lunches in the financial markets. The third option actually includes the financial cost in advance. So, if you are buying an index future contract with 2 months to expiration, then you will be paying some premium to the ongoing index value at that time. This premium over the index value is known as the 'cost of carry'.

Fair Value of the Sensex Future = Prevailing Sensex Value x Cost of Carry


 

Calculating the cost of carry
As we saw above, the only difference between the cash market and the index futures market is the financing cost and therefore the cost of carry should be equal to the financing cost.

Cost of Carry = Exp^ (Interest Rate x Time to Maturity)
                                                                              More about Exp

But what about the dividend earned on delivery positions? There is no delivery system in index futures; they are settled in cash. If there is any dividend on any of the Sensex stocks during the maturity of the index futures, then this should be adjusted in the index futures value.

Suppose you buy an index future contract with 2 months of maturity and during that period the Sensex stocks were expected to give out dividend. You then need to find out the dividend yield based on per contract exposure.

The cost of carry becomes:

Cost of Carry = Exp {(Interest Rate - Dividend Yield) x Time to Maturity}


 

Do index futures trade exactly at their fair value?
The answer is no. The traded value of an index future varies from its fair value, based on the demand and supply of that future contract. But who determines the demand and supply of these index futures? Who are the main participants in this index futures market? Find the answers to these questions in our next in this series on index futures!


 

 

Article 6: ignore  
(There is no guarantee how long a bear market will last...but you need to...and there is only on...
)

Why we need a philosophy to investing
When you come to a road crossing, how do you decide which way to take? Do you follow the road signs, look at the map, ask someone for directions, or just go right ahead and take a random shot?

 If you choose to follow the first option, then you do have a certain philosophy at work. As the Cheshire cat put it so eloquently in Alice in Wonderland: if you don't know where you're going, it doesn't much matter which road you take to get there. Obviously this means that you need to, first and foremost, develop an idea of where you wish to go with your portfolio. No, just "we want to make money" is not enough - a good start maybe, but not enough to qualify as a philosophy!


 

What is an investment philosophy?
"An investment philosophy is a set of guidelines by which investment decisions get made. These guidelines help to achieve the well-defined goals of the investor. These guidelines are usually informed by academic findings, actual experience and/or desired investment goals. The important point here is that the investment philosophy represents a set of guidelines and not fixed rules."


 

My Rule No. 1: Think Portfolio
When we invest in the equity market, we never think of investing in one single stock. We always look at buying more than one. Many of us buy more than 30. In the course of our practice, we have come across people who own 500 stocks in their portfolio!


 

My Rule No. 2: The objective is diversification of risk
You might want to ask us at this point if a portfolio consisting of only 10 (for the sake of argument) steel companies constitutes a good portfolio? No. The portfolio approach calls for diversification. And you do not achieve that when you own a portfolio of just 10 steel companies. The factors that affect the steel business will take their toll on each of the steel companies. Even the market risk does not get spread out. Hence, this portfolio is as risky as one with just one steel company. It fails because there is no diversification across various businesses. An important point to note is that while we advocate diversification - diversification is the means to an end (returns), not an end in itself.


 

My Rule No. 3: Don't spread your net (portfolio) too wide
We believe that by casting our net wide across many stocks, at least a few of them will turn out winners. We spread it to decrease risks. However, most investors forget that there is a trade-off between risk and return. As the number of stocks keeps increasing, not only does the portfolio become unmanageable, it begins to reduce your total return. Using a medical parallel, think of it as too many pills resulting in an undesirable side effect!

As a rule, WE advocate that the number of stocks in a portfolio never be more than 15 or, at the maximum, 20. Beyond this, it becomes difficult to track so many companies (and they start creating holes in the portfolio). Also, do the arithmetic: if a stock accounts for just 1% of your portfolio and it doubles, your portfolio return goes up by just 1%. Hardly anything to get excited about.


 

My Rule No. 4: Determine your risk profile before creating your portfolio
You cannot have low risk and high returns. We hate to disappoint you, but that is the truth. There are no magic wands. You cannot "have your cake and eat it too." A portfolio is always a trade-off between risk and return. Having a portfolio is all about balancing between these two opposite forces. Hence, it is important that you understand your risk profile before creating a portfolio.

Portfolio creation is all about optimising returns, given a risk profile and an investment horizon.


 

Some final tips
Well, that's about it for the rules and philosophy of investment. But before we finish, We would like round off this session with some more words of advice...

Recognise your risk profile: Your risk profile is a function of your age, ability to withstand losses, investment horizon (time), existing cash flows (income), past experience and expectations from the market. Risk profiles are unique to every individual and they can only be classified into broad categories to simplify issues.

 Think "clusters" the way we at Sharekhan do: We have created clusters that stand for certain risk-return profiles. Our Evergreen cluster, for instance, has the lowest risk. The risk increases starting with our Apple Green cluster to our Emerging Star cluster. Ugly Duckling and Cannonball are "quick churn" clusters, again standing for different degrees of risk.


 

Conclusion
Seek to build a diversified portfolio, which will double its value every three years. There are going to be bear and bull cycles. It's always going to be difficult, if not impossible, to keep up with those cycles in a bid to make the most of the volatile markets. An investor needs to live out these cycles and survive, for there is no guarantee how long a bear market can last. The idea is for you to last... much longer than it! And only a disciplined philosophical approach to investment will show you way to that goal.

 

 

Chapter 8: Portfolio Strategies
Learn to distribute your eggs in different baskets wisely.

 

Article 1: Choosing your rainbow  
(Who knows how long a bear market may last...but you need to...and there's only one way... )

 


 
Why we need a philosophy to investing
When you come to a road crossing, how do you decide which way to take? Do you follow the road signs, look at the map, ask someone for directions, or just go right ahead and take a random shot?

 If you choose to follow the first option, then you do have a certain philosophy at work. As the Cheshire cat put it so eloquently in Alice in Wonderland: if you don't know where you're going, it doesn't much matter which road you take to get there. Obviously this means that you need to, first and foremost, develop an idea of where you wish to go with your portfolio. No, just "we want to make money" is not enough - a good start maybe, but not enough to qualify as a philosophy!


 

What is an investment philosophy?
"An investment philosophy is a set of guidelines by which investment decisions get made. These guidelines help to achieve the well-defined goals of the investor. These guidelines are usually informed by academic findings, actual experience and/or desired investment goals. The important point here is that the investment philosophy represents a set of guidelines and not fixed rules."


 

My Rule No. 1: Think Portfolio
When we invest in the equity market, we never think of investing in one single stock. We always look at buying more than one. Many of us buy more than 30. In the course of our practice, we have come across people who own 500 stocks in their portfolio!


 

My Rule No. 2: The objective is diversification of risk
You might want to ask us at this point if a portfolio consisting of only 10 (for the sake of argument) steel companies constitutes a good portfolio? No. The portfolio approach calls for diversification. And you do not achieve that when you own a portfolio of just 10 steel companies. The factors that affect the steel business will take their toll on each of the steel companies. Even the market risk does not get spread out. Hence, this portfolio is as risky as one with just one steel company. It fails because there is no diversification across various businesses. An important point to note is that while we advocate diversification - diversification is the means to an end (returns), not an end in itself.


 

My Rule No. 3: Don't spread your net (portfolio) too wide
We believe that by casting our net wide across many stocks, at least a few of them will turn out winners. We spread it to decrease risks. However, most investors forget that there is a trade-off between risk and return. As the number of stocks keeps increasing, not only does the portfolio become unmanageable, it begins to reduce your total return. Using a medical parallel, think of it as too many pills resulting in an undesirable side effect!

As a rule, WE advocate that the number of stocks in a portfolio never be more than 15 or, at the maximum, 20. Beyond this, it becomes difficult to track so many companies (and they start creating holes in the portfolio). Also, do the arithmetic: if a stock accounts for just 1% of your portfolio and it doubles, your portfolio return goes up by just 1%. Hardly anything to get excited about.


 

My Rule No. 4: Determine your risk profile before creating your portfolio
You cannot have low risk and high returns. We hate to disappoint you, but that is the truth. There are no magic wands. You cannot "have your cake and eat it too." A portfolio is always a trade-off between risk and return. Having a portfolio is all about balancing between these two opposite forces. Hence, it is important that you understand your risk profile before creating a portfolio.

Portfolio creation is all about optimising returns, given a risk profile and an investment horizon.


 

Some final tips
Well, that's about it for the rules and philosophy of investment. But before we finish, We would like round off this session with some more words of advice...

Recognise your risk profile: Your risk profile is a function of your age, ability to withstand losses, investment horizon (time), existing cash flows (income), past experience and expectations from the market. Risk profiles are unique to every individual and they can only be classified into broad categories to simplify issues.


 

Conclusion
Seek to build a diversified portfolio, which will double its value every three years. There are going to be bear and bull cycles. It's always going to be difficult, if not impossible, to keep up with those cycles in a bid to make the most of the volatile markets. An investor needs to live out these cycles and survive, for there is no guarantee how long a bear market can last. The idea is for you to last... much longer than it! And only a disciplined philosophical approach to investment will show you way to that goal.

 

Article 2: Portfolio diversification  
Both husband and wife shouldn't work in dotcoms, after all you need to diversify your risks.
Why I avoid working with my better half in the same company
... and this has nothing to do with the fact that I could not then flirt with all the beautiful girls in my officeJ. Nor does it have anything to do with being my own master - eating at will, having as much coffee as I please, going to all those late office parties, etc.

I work with a company operating in the dotcom space and my wife works as a jewellery designer. So what am I doing here, recounting to you my family CV? Well-l-l-l... because, you see, it all comes down to reducing the element of risk in our lives and the streams of income that support it - and sharing office space with our spouse would hardly contribute to that cause, would it? Remember the 'oft repeated advice our elders and betters always gave us - "don't put all your eggs in one basket?"


 

Same principle applies to stocks
Obviously we complicate our lives so in order to spread our risks - life is unpredictable enough as it is! And the same principle applies in other spheres of life, eggs, jobs, or investments. Wisdom says that you should not risk everything you have on the success of one plan. More pertinently, you shouldn't put all your money into one business.

Extending the principle to investment, it follows that it must also not be advisable to put all your money into one stock. No, not even if it's a winner like Infosys. In other words, the one who has a diversified portfolio stands a better chance of surviving carnage in the market than the one who puts all his bread in one or a few stocks. And that brings us to our topic of discussion - portfolio diversification.


 

FAQ
How can you tell if there's enough diversification in a portfolio? Are there a certain number of stocks to shoot for? Or certain industries that should be represented? What's the best approach to take?

Most portfolios begin with the purchase of a single stock. It isn't until sometime later that thought goes into the building of a diverse portfolio.

Perhaps the first thing to consider in building a portfolio is that it is not necessary to own a stock in every industry. There are over 125 different industry classifications that one can have in the Indian context and I'm pretty sure that any personal portfolio should not have that many stocks!

There are a great many investors who follow the industry approach to investing, the idea being to find a promising industry with well-defined growth potential and then to buy a stock in that industry that appears to be reasonably priced and with the best record. There's nothing wrong with that approach as long as the investor doesn't become, what should we say, a trend chaser.


 

But isn't the software sector too good to miss?
Too many times, we hear that an industry, say biotechnology or software, has a bright future. That makes some investors think that they have to have a biotechnology or software stock in their portfolio. They end up buying one, regardless of what its financials are like. The future is not guaranteed for any company just because it operates in a particular industry that has a strong growth potential. It still comes down to the quality of management and how effectively the management team can direct the future of the company.


 

Overdependence on one sector, however hot, is not a good idea
The reason for diversification is to spread the risk. Overdependence on any one industry can hurt a portfolio's performance if there is some bad news about that industry. It has been my experience that all the stocks in a particular industry may decline when there is some bad news about the future of just one of the companies that can be traced to an industry problem.

Take for instance Infosys, Satyam and Aftek, all three of which were commonly held in the same portfolio because of their superior growth records. But this turned out to be a big mistake when all infotech stocks plummeted over the past 6 months. Just think, I even knew some guys whose portfolios had as much as 90% of assets in software alone!

I


 


 

The magic number: 20 and no more
That brings us to the percentage of the portfolio that should be in any one stock or industry. There may not be an exact answer, but in a large portfolio, a prudent approach might be to have no more than 20% of the portfolio's total value in one single stock. As a portfolio is being built, that percentage might go as high as 25%. At the same time, I don't think there should be a formula to sell stocks just because they have performed well and exceed the said guidelines. For a sectoral breakdown, one would ideally not allocate over 35% to one single sector or segment of the industry. This would ensure that the fads of the market don't undermine the long-term portfolio.

For example, an investor can have 15% of his portfolio in a particular stock and because it performs well, may find that the percentage grows to 25%. Some investors feel a portion should be sold so that there won't be overdependence on that one stock. While this could work for some, for others, the approach is to add to the other holdings to bring the percentages more in line with the target percentage holding. Otherwise, you may find that you are selling the winners and are left with those stocks that may not perform as well. This is something that the Hammock will need to tackle soon


 

Invest as much as you understand...
I am not sure if there is an exact answer to how many stocks a portfolio should hold. An aggressive investor may be comfortable with only a few, while others may want to spread the risk over 20 or 25 different stocks. My feel is that the number of stocks in your portfolio is directly linked to how many stocks you can manage to handle and understand. After all, you are buying into businesses and you need to understand them, at least somewhat. I recommend that somewhere around 15 well-chosen stocks should bring you most of the benefit there is to gain through diversification.


 

In a nutshell
"Don't put all your eggs in one basket." Good advice like no other. When it comes to investing, diversification - putting your money into a variety of stocks that have different return potentials and risk levels - means not putting all your eggs into one investment basket. Since market cycles vary, diversification will allow you to offset possible losses in one investment with potential gains in another and, as a result, help reduce your overall exposure to risk.

So, from now on, every morning when you wake up and look in the mirror, ask yourself this: Have I diversified my portfolio today?

 

Article 3: Diversifying risk 
(This is what asset allocation is all about.)

You must have encountered this term many times. In fact, we talked about asset allocation as a means to come to terms with volatility.

We all understand that where we put our money has an impact on the profits we make. Imagine being invested 100% in software stocks in 1999 and 100% in bonds in 2000
J, all of us would probably have given an arm and leg to have got that 'asset allocation'.

Spare a moment here to think if one was 100% invested in bonds in 1999 and 100% in software stocks in 2000
J

 All of us never keep all our investments in one class of assets like gold, real estate, bonds, stocks or cash. It is always distributed across these asset classes. We do it to spread risk obviously. This is what asset allocation is all about.


 

The need to diversify
Take a look at our earlier example. On hindsight, may be it made sense to have 50% in software stocks and 50% in bonds during 1999 and 2000. That way one would have compensated for another. Essentially, one would have diversified risk and may be settled for a potentially lesser profit. But then it means two years of more peaceful sleep.

Hence, investors not only diversify across various stocks but also various asset classes. Since we are talking about assets, it helps to understand the classification of assets. Normally assets are classified into three categories
 
  • Real estate, gold, stocks: Uncertain returns (these bear price risk)

     
  • Bonds: Certain returns (fixed income securities like deposits held till maturity)

     
  • Cash: No returns

     

While asset allocation is a simple concept to understand, the tricky part is to figure out how much money to put where.

 We are all different people with different risk profiles. Hence there can be no one rule that fits all. However, there are some empirical rules.

Let's take the example of readymade trousers based on waist size and length. Incidentally, there is a rule for the ideal weight for a person. The ideal weight for a man (kgs) is meant to be his height (cms) minus 100 where as for a woman it is her height minus 110.


 

The "Rule of 110"
Similarly, there is an empirical rule for asset allocation called the "Rule of 110".

Subtract your age from 110 and that in percentage should be the proportion of your assets in stocks.

In other words, if you happen to be 30 years of age, you should have (110-30) 80% of your assets in stocks. So when you are 60 years of age you will have 50% of your assets in stocks.

 But what if at 60 years of age you are very healthy, your children are very well off and you have no financial responsibilities? Then may be you could look at having a higher than 50% exposure to stocks. But the caveat is that you would be assuming higher risks.


 

Keep the thumb rule in mind
Remember, this is just a thumb rule and not a patthar ki lakir (something which cannot be overruled). Just like everyman who is 180cms tall does not necessarily weigh 80kgs J

Whenever you don't follow the thumb rule of asset allocation, be aware about the risk profile you have created. Allocating more than what the thumb rule says to stocks is assuming a higher risk whereas anything below the limit would mean assuming lesser risk and hence settling for lower returns.

 

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Chapter 9: Essentials of stock picking
(Learn to spot a winner )

 

Article 1: The world outside the well  
(Judge a good business by the company it keeps!
)

The trend on trends
You must have heard analysts on CNBC talk about business trends. What is that about and how do they help gauge a company's health? Don't financial ratios determine whether the company is in good financial health, and measure all parameters of company efficiency, besides tracking their growth?

We have seen the entire gamut of basic ratios that value businesses - book value, EPS, PE, RoE, RoCE - and their relevance to stockpicking. But while that helps in valuing the financial health of the company, there is still a lot more that goes into buying a good company. There are factors prevailing in the environment that determine profitability and growth. Which is why the study of trends comes in.

Let us take a look at business environments in the next few paragraphs. Our objective is to suggest which factors to look for while picking a successful business. How not to believe everything you see. Financial ratios follow good business trends, i.e. they happen after the business cycle.


 

Being alert to and using external trends
"Despite the management's continuing effort to improve efficiency and control cost, and achieving higher throughput, the operating profit before depreciation, interest and tax had gone down by 18%. This was mainly due to the decline in net sales realisation as a result of very competitive conditions prevailing in the market." - Directors Report, ACC for FY2000.

 What went right? The efficiency of the manufacturing business improved. All internal factors that could result in cost saving were implemented. This ideally should have led to a higher profit margin. Did this happen? No. While the company was cutting its costs, the sale price of the final product came down because of competitive (external) pressures. The business was in a state of oversupply, which was pushing down selling prices and reducing profits.

 


But does the reverse hold true? Let's look at the not so long ago evergreen sector, technology (or software, if you prefer). Two of India's premier companies in the tech sector are talking in forked tongues, although they operate in practically identical businesses.

Says the Director's Report, FY2000, of Infosys: "The Indian software exports industry demonstrated healthy growth during the year. The year saw your company winding down its year 2000-related engagements, in line with its risk management strategy. Your company has successfully managed the transition of its year-2000 related work."

 Goes Tata Infotech's Director's Report for FY2000: "During the same period, year 2000 services revenue also declined sharply."

The latter reported a profit of Rs12.12cr, a fall of 65% over the previous year, while Infosys reported a 125% growth in profit. How do these two cases correlate? Well, both operate in the same environment and the same industry.

 


 

Controllable vs. not controllable
With ACC, the downfall in profit was due to external factors, something companies rarely are able to influence, rather than internal factors such as cost saving, which it dutifully took care of to no avail. In contrast, Infosys had external factors on its side - spends in tech worldwide were booming - and it rode the trends well. The management was farsighted and did not look just at building profitability on near term opportunities like, say, Tata Infotech did. Tata Infotech is a case of how a company despite a booming environment can falter by not being alert to trends forming in the industry.


 

How business environment affects companies
An environment builds the platform on which a company survives and grows; it has to be supportive to the business's growth. Not too many companies can continue to grow when their economic environments are clouding over. The basic economic factors hold true while looking for a business to invest in. Does the demand-supply equation favour the company's operation to be viable and make money? Of course, that is the idealistic scenario, but the viability of the business centres on the broad parameters of demand and supply in the industry.

 

Article 2: Businesses that make good stocks 
Good businesses make great stocks, there is more to this truth.
The secret to that lies in the answer to this question: what makes successful businesses? Of course successful business are those that can earn money. The following factors may shed some light on whether the business in question is making money?


 

Business continuity
First, look at continuity of business. Take the instance of Tata Infotech. While the entire technology sector in India was thriving on the Y2K solutions business, this company overfocussed on this area and failed to reinvent its skills to fit into a post-Y2K scenario. The outcome is there for all to see in the stock price. Although it brought in the bread in the initial years, the orders dried out towards the end, as they inevitably would. Continuity in growth was broken.

Take the example of a company in the electronics sector. The Indian government-owned EcTV closed down operations when it failed to take advantage of other business opportunities. It was once the largest seller of television sets in the country. Another example in this industry was Videocon VCR, which was set up as a standalone manufacturer of VCRs. The company failed to be alert to technological advancements, which sounded the death knell for the outdated VCR, and obviously for the company too!


 

Adequate capacity
Second, look at capacity. How big is beautiful? Size brings in economics of scale all right - costs are spread over a larger output, bringing down cost. But bigger isn't necessarily better in this case. Companies can grow out of control. Arvind Mills built 10% of the global denim capacity, creating an oversupply situation. When these capacities went on stream, prices of denim dropped and the infrastructure costs just killed the company. Arvind couldn't go close to achieving full capacity in its manufacture, which it needed to do to be viable.

 Something similar happened to Core Healthcare. The company scaled up its capacities to 60% of India's IV fluids capacity. The market just could not absorb this capacity and its quality was found wanting in the international market. The obvious happened: losses mounted and the company completely eroded its net worth.

Big could also mean small, but dominant in its area. Small companies in niche segments which nevertheless rule their sectors. Like Himatsingka Siede, a designer house that is making it big in the international silk furnishing business, catering to a select market and never going in for overkill.

 

Capacity as much as the market needs,
not how much the company can make


 

Survival ability
Competition kills and this is one major cause of failure. Hindustan Lever has over the years taken the competition to its rivals and expanded its portfolio. When growth from its bread and butter business of detergents and soap was plateauing, the company found new outlets to grow. In the last two decades, this survival skill transformed HLL into an FMCG conglomerate with powerful cash flows. The survival factors here are more to do with the ability of the management to see future trends in their business.


 

Subsidies and barriers to entry
In numerous cases, to encourage the development of a business or of society, governments resort to subsidising services and equipment in order to make it viable for manufacturers to develop infrastructure. But such sops-dependent businesses may not make for wise long-term investments. Once such benefits are withdrawn, as they must eventually be, companies are exposed to the cold chill of ruthless competition, which may squeeze margins and reduce cash flows. Monopolies also bring with them inefficiencies that are hard to scale back in a free regime. An apt example is MTNL, a public sector telecom unit that in the last few quarters has been struggling to maintain its profitability and market share.

 Talking about subsidised businesses, Renewable Energy Systems and NEPC Micon are two companies that actually thrived on subsidies to grow their profits. That's all they did. In a crunch, when subsidies were withdrawn, they found themselves uneconomical and unviable because their products weren't as efficient as alternatives available in the market. The markets have recognised these factors at the earlier stages and valued these companies at a meagre 10 times their earnings.

 

Monopolies and subsidised business come with a disclaimer: though cash flows are strong, returns will exist only as long as the happy situation does


 

Minor points to watch, from the company's viewpoint
Appropriate infrastructure: The infrastructure should complement the market where it sells its product or where it procures its raw material. You can't have a cement plant in Karnataka and try to service the Delhi market. It would be far more expensive just to transport goods that far, thus spiralling costs.

 

Watch competition


New capacity creations: Most capacities in any business come in at the peak of the business cycle. This generally leads to a drop in selling prices as new capacities mean more supply. And a demand drop would hurt the players in that field.

 

Increase in capacities usually comes at the crest of the product cycle


Cost management: The company should have a suitable cost structure for the business. Lower costs enable the company to survive in a down phase well. In an upward business cycle, good cost management implies higher profitability.

 

Efficient companies go the distance. In an industry revival, these are the first to rebound


Products with stamina: Look out for opportunistic businesses. There have been small niche players who have tried to identify and milk insubstantial opportunities. For instance, a small company, India Food Fermentations, tried to market the concept of dosas as fast food through a vending machine, Dosa King. This company went bankrupt.

 

Novelties don't make lasting businesses


The above factors were about as comprehensive as we could cover them. These are, broadly, the most common factors one encounters as an analyst in the process of sieving out companies eligible for investment. The important factors we plan to cover in these series are on management, valuation, and constructing forward-looking financial statements. More later, then!

 

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Chapter 10: Psychology of Investing
(Our mind our biggest enemy! Hard to believe? Discover the mind minesą )

 

Article 1: Meet the 'Mind Traps'  
(Cognitive illusions deceive the mind. While investing, avoiding these ‘mind traps’) ...

Here is a quick test to determine your Investment Quotient (IQ).

Stock A at Rs100 has a 7% chance of dropping below Rs100 in the next five years.
Stock B at Rs200 has a 93% chance of gaining from this price level in the next five years.
 Which is a safer investment bet--Stock A or Stock B?

In case you picked Stock A, you are being very smart or foolishly brave.
J
In case you picked Stock B, you are one among the many investors who fall for a very common mental illusion caused by "Framing," according to behavioural scientists.

In simple words, "Framing" stands for human fallibility to decide based on the way information is presented.


Let us revisit the IQ test
Both the stocks have an equal chance of falling by 7% from their current levels. After all a 93% chance of Stock B going up means it has a 7% (100%-93%) chance of falling.J

In case you chose Stock B, you are not very different from the average man on the street who prefers Stock B to Stock A just because it is presented in a manner that makes it appear more appealing.

 As humans, we always make approximations in our decision making process. No wonder, we are all on the lookout for easy ways to make money. One of the approximations we do is to figure out departures from a base case described rather than calculate what is the eventual outcome.

So in this case, the description of Stock A's 7% chances of falling turns out to be the base case and the second option is evaluated against this. So a 93% chance of rising looks good for Stock B. The mind does not grasp the implications of a 7% fall and 93% rise in the first sweep!

In case you managed to get the above test right in one sweep, great show! But be sure to stay away from the many more that abound.

Experience comprises illusions lost, rather than wisdom gained.
                                                                                - A French Parish Priest


 Welcome to the world of psychology of investing
The recent past has seen the development of a new field in investing that blends economic decision making with psychology in order to understand individual as well as collective financial behaviour.

Investors and traders alike get lost in myriad illusions created by the mind that is a big stumbling block for making wise investing or trading decisions.

 Here is another way "framing" impedes decisions that we seldom recognise.

Investors are not as much "risk averse" as they are "loss averse".

Here is a desi version of classic example that the founding fathers of this discipline, Daniel Kahneman and Amos Tversky, presented to two groups of people.

Group I choice set You have Rs1,000 in your pocket and need to choose between one of these two investing options
Option 1: A sure shot gain of Rs500
Option 2: A 50% chance to double the money and a 50% chance of making no profits

What would you choose?

Group II choice set You have Rs1,000 in your pocket and need to choose between one of these two investing options
Option 1: A sure shot loss of Rs500
Option 2: A 50% chance of losing the Rs1,000 capital and a 50% chance of losing nothing!
Hmm! In their experiments they found that 84% in Group I chose option 1 whereas in Group II, a good 69% chose option 2!!

Know why the groups chose those options the way they did? It had to do with the way the options were posed to them. Group II participants had a sure shot loss staring at them as one option whereas the other option presented them an opportunity though half a chance to walk away with losing nothing.

Of course, the knowledgeable among you would have figured out that there is nothing to choose between the two options, as they are the same.

Hence, as long as the Sensex is climbing 400 points every month, a bullish trader will stomach a 100-point fall during a week and see it as a money making opportunity. But when the Sensex is in a downtrend, even a 100-point rally during a week does not enthuse the traders enough!

In fact, empirical studies done in the US prove the following: "Positive emotional value of a gain is only one-half to one-third of the negative emotional value of an dollar equivalent loss. For example, a $100 loss causes emotional pain two to three times the emotional pleasure of a $100 gain." This theory is called "Prospect Theory"?

Most people feel more pain for losing Rs100 than they feel happiness when they make Rs100.


Which portfolio would you prefer?
Portfolio A has Rs1,000 worth of one stock that appreciates by 10% and Rs1,000 worth of another stock that declines by 15%.
or  
Portfolio B has Rs1,000 worth of one stock that stays flat and Rs1,000 worth of another stock that declines by 5%. There are similar studies done that demonstrate people prefer portfolio B to portfolio A.

Why?

Portfolio A has one stock that declines by 15% whereas the maximum decline of stock in Portfolio B is 5%. The mind ignores the fact that the other stock in Portfolio A appreciates by 10%.
J

Hence, most people prefer Portfolio B to Portfolio A though both the portfolios lose the same.

Has your curiosity been tickled enough? Keen to fight and take control over your own illusions? Keep following this series.

Next time, let us look at many simple cognitive illusions that impede decision-making abilities of investors and traders alike.

Till then keep humming to the lyrics of Pink Floyd's "Brain Damage" from their album "Dark side of the Moon"

 

The lunatic is on the grass
The lunatic is on the grass
Remembering games and daisy chains and laughs
Got to keep the loonies on the path

The lunatic is in the hall
The lunatics are in my hall
The paper holds their folded faces to the floor
And every day the paper boy brings more

And if the dam breaks open many years too soon
And if there is no room upon the hill
And if your head explodes with dark forebodings too
I'll see you on the dark side of the moon

The lunatic is in my head
The lunatic is in my head
You raise the blade, you make the change
You re-arrange me 'til I'm sane
You lock the door
And throw away the key
There's someone in my head but it's not me

And if the cloud bursts, thunder in your ear
You shout and no one seems to hear
And if the band you're in starts playing different tunes
I'll see you on the dark side of the moon

"I can't think of anything to say except...
I think it's marvelous! HaHaHa!"

 

Article 2: Linear thinking 
(Thinking along the straight line is not always the shortest path to the right answer! Our next
)

Imagine that an investor has two stocks that trade at the same price of Rs100. However, the investor bought one of the stocks at Rs50 where as he bought the other one at Rs140.
In such a situation, even if the investor is told that the losing stock is likely to decline further, the reluctance still stays to square off the position.

Interestingly, if the investor is told to square off both the positions then the investor works out that there is a profit of Rs10 {(Rs100-Rs140)+(Rs100-Rs50)}. Now, he is more open to the idea of closing both positions!

 We really hate losses, don't we? Last time, we got to know that we are more 'loss averse' than 'risk averse'.


Now it is time to move ahead?
How better to start off the next in the series on "mind traps" than starting with another teaser.

These are the profits of two companies over the same period of two years. You just need to choose the likely profits of these two companies in the next one year.

 

Rs (cr)

Company A  21 37

?

Options

a) 53     b) 60   c) 65

Company B 58 138

?

Options

a) 123    b) 168   c) 210


What were your choices? Don't you think it is logical to assume that Company B's profits would have grown higher than Company A? So Rs53 crore for Company A and Rs210 crore for Company B are logical deductions to make.

Well, these are actual profit figures for these two companies for FY1996 and FY1997. In FY1998, Company A reported a Rs60 crore profit while Company B reported a Rs123 crore profit.
J

Here is one last "complete the series" teaser on these two companies. Again you need to pick the profit figures for the next year.

 

Rs (cr)

Company A  60 135 293 ?
Options

a) 541    b) 607   c) 629

Company B 123 96 72 ?
Options

a) 95    b) 51   c) 54


Many of you would have got the profits for Company A right as Rs629 crore. But did you peg the profits of Company B at Rs51 crore or Rs54 crore?

Well, Company B reported a profit of Rs95 crore.
J

Many amongst you who track profits of large companies would have figured out that Company A is Infosys and Company B is East India Hotels (now EIH Ltd)


Business dynamics are complex
You must be wondering if there is any method to this seeming madness about company profits. Logic fails?

Nay! Business dynamics are a lot more complex. Hence, the profits that are determined by a whole host of variables ranging from market size for the company's products to the fixed overheads that the company bears can never be linear.


 Linear?
Ah! the key word. But linear is the way the mind functions.

We have stumbled on the next trap that our mind falls for-- to think linearly and hence assume everything works linearly.

If you look at the prices of Infosys and EIH during this period you would realise that the entire market was stuck thinking linearly.

Of course, Infosys vaulted from Rs1,500 in March 1999 to Rs9,000 by March 2000 as the entire market assumed safely that the profits for Infosys would keep growing at 100% for the next five years. All it took is one slowdown and one round of expectations being rolled down to 30% growth rates. You know what happened to the price of Infosys stock.



Beware of thinking 'linearly'
In fact, many smart investors wary of this 'mind trap' treat a large consensus in the market trend as an early sign that the trend is set to reverse.

 So next time you spot everybody around you bullish, think before you leap. The chances are very bright that being a "contrarion" might be the better option!

A qualitative result of our mind falling for the illusion of "linearity" is Typecasting.

 Three stocks have done very well. They are all leasing companies with "Finance" as part of their company name. Next generalization is that all stocks of companies with "Finance" in their name will do well on the bourses!

Tech, Info, dot com, and now biotech?the crowd has an amazing ability to fall prey to such traps again and again. There are a whole host of promoters ready to cash in on this. The end result is big speculative manias.

Thankfully, this mind trap is on the downswing because of gross misuse.

So much for this episode of exploring "mind traps". Next time, a hard-nosed look at the 'herd instinct'.

 

 

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the end